Search engine marketing, or commonly, SEM, is one of the most effective ways to grow your business in an increasingly competitive online marketplace.
With millions of businesses out there all eyeing similar goals, it’s never been more important to advertise online, and search engine marketing is one of the most compelling, when it comes to promoting your products and grow your business.
While organic strategies that marketers use to grow their audience over time is a critical part of any long term strategy, they won’t be able to properly compete with other companies without putting some money behind it. According to the professionals at rankfire.agencySEO, they explain that research is mainly what gets the wheels grinding in SEM to reach highly produced content strategies.
But for you to be able to get those wheels rolling, there’s some factors you may want to look into to assure its effectiveness.
Here are a few tips on how to do SEM.
It’s all about data
When you invest marketing cash you want to see ROI. However, SEM requires data in order to operate in a way that brings you the most leads, transactions, etc. When you’re first getting started, you may not see these “conversions” happen right away.
With little or no data, platforms like Google Ads cannot make smart decisions for you because it has no information to make any judgments, only loose associations based on the keywords you have chosen. That’s why data matters.
Google Ads keyword planner
As we’ve established, your success in SEM is all about the data. That’s why it is absolutely crucial to ensure you have an accurate conversion tracking put into place.
And assuming that Google is where you want your ads to appear, it would make sense to employ Google Ads Keyword Planner, in that it allows you to research specific keywords that are relevant to your business, as well as enabling you to keep track of how searches for certain keywords change over time. The tool will help you narrow down the list of possible keywords that are best for your business, making sure that you’re using the one that would fit best.
The search engine marketing ad auction
Once you’ve reached the stage that you are ready to invest in SEM, you’ll need to enter an ad auction. One of the most enduring misconceptions about search engine marketing is that whoever has the largest advertising budget wins.
When targeting highly competitive keywords, a larger advertising budget can certainly be advantageous, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results.
If you’re not an experienced marketing professional, Google Ads and other SEM platforms can be a lot to reign in an execute. There are many nuances involved, many of which are never even covered in the training modules Google Academy has made available for marketers and the general public.
However, once you learn the fundamentals of SEM and how to get around it, expect heavy exposure for your brand and a lot of money rolling into your bank account.
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Getting new customers costs 5-25 times as much as retaining existing ones – TheMarketingblog https://t.co/OwyY56mbJs pic.twitter.com/ljMaaFiJZS
— Will Corry (@slievemore) May 7, 2019