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What is data science? A beginner’s guide

by on September 20, 2019 in Digital Marketing, Lead Article, News you can use, Nuggets

What is data science? A beginner’s guide

Data is the oil in today’s world of business.

Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.

This, along with the fact that new tech innovations are emerging with every set of the sun, is part of the reason why data science has become the talk of the town as a topic and an area of interest for many. But one might wonder, what exactly is this “Data Science”? Well, here’s a beginner’s guide on what data science is and what it can achieve for your business.

Data Science: The Mere Definition

Data science is a discipline of sorts that involves compiling and analyzing data that is already available to turn it into information that can add value to a certain course, project, or business practice.

It can also be used to make predictions about the possible problems, challenges, and hardships a certain business or project is bound to face, and its chances of success. All around the globe, businesses are using data science to improve decision-making and streamline operations in an attempt to maximize their returns and stay ahead of their competition.

You’ll Need Professional Help

Especially for businesses, it’s not as straightforward as it may sound. In compiling, analyzing, and sifting through tons of terabytes of data, data scientists often use complex codes, math algorithms, and sophisticated software. This is not to forget that the process takes several steps and stages, including:

  • Collection

  • Storage

  • Cleaning

  • Analysis

  • Visualization/Communication

  • Drawing data-driven conclusions

This means that without being equipped with the right skill set, technical resources, software, and equipment, the process can be a bit hectic, even for the most experienced average IT specialists. Also, it’s important to have a strategic approach and an end goal in mind before embarking on a data science project. In other words, your approach in data science will depend on what exactly you want to achieve.

For this reason, it is always advisable to learn more from a consultant before you think of taking up the project. They can help break it down for you, advise what sets of data to target, figure out which approach is best for you. Seeking professional assistance will help ensure your decisions are data-driven and fact-based.

How Data Science Helps Businesses

In addition to improved decision-making, data science helps businesses and online entrepreneurs in various ways.

However, most successful businesses use it to better understand their target audience and improve their products and/or services in an attempt to improve their returns, increase brand awareness, and boost overall growth. Some of the most successful organizations have also used it to automate processes for improved efficiency and performance, especially in areas such as customer service and marketing.

In a nutshell, the huge amount of data collected by your business (which you may not know what to do with) can bring significant improvements when it comes to growth and profit generation. You just have to understand the basics of data science, know the right approach, and work with a professional data scientist.

It’s even more satisfying that as an entrepreneur, you don’t have to be a tech geek to enjoy the benefits that this modern field of tech provides.


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