Shaken & Stirred - Influential Brand Profiling and Positioning

The 5 areas all successful dropshipping professionals should focus on

The world of eCommerce is going to continue to grow with the deliveries coming more quickly than in previous years.

The possibility of automation of purchasing certain items like that of groceries has already been explored.

The ability to have groceries delivered that you didn’t realize you were low on is the ultimate form of convenience. Dropshipping can be extremely profitable and can lead to passive income over time if a particular product is marketed well enough. The tough aspect of dropshipping is picking products and replacing products with ones that will be more successful.

Time must be spent marketing each particular product so ensuring they are products that will result in a decent volume of sales is essential for growth. The following are the 5 areas all dropshipping professionals need to focus on to build a successful online business.

Display, Product Order, And Search Process

Online stores differ immensely in how they are set up with some being a nightmare to purchase from while others offer a seamless buying process. Allowing the top-selling products to scroll at the top of the page can cut down on the time a person needs to search.

The right categorization of products also should be a priority to make finding specific product types easily. Predictive search can also be a huge help if the person knows one part of a product name versus another. The eCommerce merchandising aspect of the store should be automated by a tool that uses data to display products in the right ways and positions. The search box should also be in a prominent position as some people would rather immediately search than take a chance scrolling down the page.

Customer Service And Loyalty Programs

Customer service is going to be very important as a few bad reviews can be tough to recover from if they become routine.

Communication is key as a delayed shipment can happen from time to time but certain circumstances like the wildfires in California or hurricanes in Florida warrant an excuse.

Partnering with reliable wholesalers is essential as frequent delays can have a huge impact on your overall rating as a seller on eBay or Amazon. Loyalty programs for purchasing from a specific store multiple times can have a customer coming back time after time.

Climbing The Search Engines And Ecommerce Platforms Search Results

A digital marketing professional can be a great dropshipper as they understand the importance of ranking at a decent position on search engines. Marketers often have existing connections that can help them in areas where they might not be proficient.

A content marketer is going to have a huge advantage in this as they will be able to write content as well as place it on websites looking for outside contributors. Most publications are willing to allow a backlink in an author bio or link to a website if the URL directs to a resource like a whitepaper or long-form article.

Promotion of this on social media can help the content reach a larger audience with the possibility of building more backlinks to the website or social media shares/followers. Showing up at the top of the search results for a product can be life-changing for a dropshipping professional as this could mean large financial gain.

Understanding What Products Will Be Successful By Recognizing Buying Trends

There are certain types of products and specific products that successful dropshippers find to sell. Understanding buying trends can be done by collecting data on products sold on certain dropshipping platforms.

Products that are selling at a decent rate might be better to pick than a high-selling item in some cases as the competition for this item is immense. Studying and collecting this data as well as researching niches in dropshipping that are trending can allow for immense success selling online. Utilize all the tools to do this as possible and take a look at what types of products competitors are starting to sell.

Product Copy Needs To Convince A Website Visitor To Buy

Selling on a platform like that of Amazon is going to be competitive so making sure product copy is flawless and important details included is imperative.

Missing important details or keywords associated with the product can cause a buyer to go elsewhere where they know they are getting what they want.

Failure to list certain details or even dimensions of a product will lead buyers to go to others that had better product copy.

If you are not a proficient writer, hiring a freelancer that has experience with product descriptions that are optimized for SEO can come at an affordable price. Most dropshippers do not have a high volume of products as they concentrate on some far more than others.

Detail-oriented people with a knack for marketing should look into selling online. This can change your life if you put enough hard and data-driven work into it!