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How to enhance your website design for better conversions

by on January 2, 2020 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups, Tech, Websites

How to enhance your website design for better conversions

You can make your website design bigger, braver, bolder, better, and get more traffic and conversions by enhancing the web design strategies you usually do.

In e-commerce, conversions refer to converting site visitors into paying customers, which is measured in conversion rate or percentage or site visitors who took action. Thus, conversion rate optimization is the process of improving your conversion rate.

So, how can you enhance your website design to get better conversions? Find out more about conversion web design tips by reading below.

Mockup Your Web Design

The current process of web design should include mockup or wireframing and prototyping. It’s like installing an electrical system to a newly built house before performing interior design.

You can create a wireframe using a whiteboard, pencil, and paper, or a free wireframing tool or software. It involves drawing or sketching the foundation of a website.

The main focus of mockups is to increase the functionality of a website to attract more visitors and improve conversions. Of course, it also provides a lot of benefits for your web design team.

Here are the benefits of mockups:

  • Enable effective collaboration of web design members.

  • Make revisions easily and quickly.

  • Avoid costly web design changes.

  • Conduct a trial and error web page design.

  • Improve user experience to increase traffic and conversion.

Use the Power of White Space

Cluttered web designs are proliferating all over the web. The utilization of white space or negative space between elements gives website elements enough room to “breathe” visually.

Grouping elements too close can overwhelm your site visitors, so they tend to exit your website. That’s why you have to increase the space between content, images, call to action (CTA), and other website elements by using margins and padding.

Here are some of the benefits of using white space to your advantage when designing your website to help increase conversion:

  • Draws Attention: White space tends to draw the eyes to something that’s different. So, if your web page is full of text and images, it can be difficult to comprehend tons of information presented at one time. Thus, the brain tends to skip important information.

  • Promotes Easy Readability: Building valuable blog content is crucial if you want to earn more visitors that convert to paying customers.

Aside from having a helpful, informative, and appealing content, you also need to ensure that readers will be able to read and understand the text by using enough white space to read between the lines or graphic elements.

  • Creates Balance and Gives Direction: If you have too many items on your website, using white space creates balance to avoid overwhelming your site visitors.

Also, it leads people to the focal point easily and quickly, highlighting the most important message using white space.

Never Underestimate CTA

One of the most effective ways to convert your site visitors to paying customers is using a call to action (CTA), which are catchy words or phrases that give visitors a sense of direction as to the next steps you expect them to do. The best CTA buttons are designed to convert.

Here are some helpful tips when finding the best places to put CTA buttons on a web page:

  • Shorter Web Page: For a shorter web page with less information, it makes sense to place the CTA button above the folder or the area of the webpage viewable on the screen when the site is opened.

  • Longer Web Page: For a longer web page, like marketing storytelling, with a more complex web design, the CTA button is best placed below the fold or the area of the webpage that’s not viewable on the screen when your website is opened, which prompts the visitor to use the scroll bar to see the items below the page.

Create a simpler and longer page layout and present useful information in a clean manner to improve your conversion rate.

  • From Left to Right: The Gutenberg Diagram or “Z diagram” across a web page is also considered when placing CTAs because each point has varying levels of attentiveness and visual acuity to your site visitors.

The two spots located on the right are the areas where your site visitors anticipate to take action. That’s why CTA’s are best placed towards the right part of the screen.

Conclusion

Proper implementation of mockups, CTA placement, and use of white space can help enhance your web design. These are great ways to attract more customers to your website so you can achieve your business goals.

Don’t allow your visitors to exit your page. Maximize every opportunity you can engage with them by making your website appealing, secure, reliable, user-friendly, and functional.

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