Shaken & Stirred - Influential Brand Profiling and Positioning

Golf Laughter Spot : “Yes, I had three riders today”

Laughter Spot : “The one about the old golfers”

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Four old men went into the pro shop after playing 18 holes of golf.

The pro asked, “Did you guys have a good game today?”

The first old guy said, “Yes, I had three riders today.”

The second old guy said, “I had the most riders ever. I had five.”

The third old guy said, “I had seven riders, the same as last time.”

The last old man said, “I beat my old record. I had 12 riders today.”

After they went into the locker room, another golfer who had heard the old guys talking about their game went to the pro and said:

“I’ve been playing golf for a long time and thought I knew all the terminology of the game, but what’s a rider?”

The pro said, “A rider is when you hit the ball far enough to actually get in the golf cart and ride to it.”

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