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How to optimize for featured snippets in 2020

by on April 16, 2020 in Digital Marketing, Latest News, Lead Article, Marketing, News you can use, Nuggets, Search Marketing

How to optimize for featured snippets in 2020

Getting the top rank position on Google is very difficult.

You have to face constant competition, which gets stiffer as you climb higher on the ranking, and you must keep coming up with new methods that will allow you to maintain your position on the top position.

One of the best ways of doing that is through featured snippets, which are the answers that appear at the very top when a user searches for something. The snippets usually appear accompanied by a picture even if they are not from the same source.

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Google includes the featured snippets to make it easier for users to find the information they are looking for because going through different information even on the first page alone can be hectic.

Research your keywords

All SEO companies know that the success of your content and SEO, in general, depends on your keywords, among other factors. These all includes SEO Agency in Essex, London and all over United Kingdom. The value that keywords and featured snippets are also very significant.

The first task is research keywords customers are likely to use when searching for your products and services. You can use any of the online keyword search tools to speed up the process.

Confirm the results

Get an idea of the results that would come up to create content that will increase your chances of getting the featured snippet spot. Don’t forget to check the section under the snippet to get an idea of related questions.

Improve your SEO

You need to improve your SEO ranking if you are to stand a chance of getting the featured snippet spot.

A web design agency can help you own the best website that complies with the search engine standards and is easy to use, but you also have to take care of other aspects like content creation. Make sure that content is fresh and informative.

You can recreate some of your old content and include some new links. Use SSL protocol, make sure the website is easy to navigate, link internally and externally, and don’t forget to use images when and where you can. Your goal should be to at least get to the first page of the search engines because that’s where all the featured snippets come from.

Organize the content

Categorize your information accordingly. Write content that answers some questions, but remember to separate the content into a specific category, generic category, and very specific category. Try to be factual and be concise in the answers you provide.

Formatting

All featured snippets have some formatting, whether it’s in the form of bullet points or headings and subheadings.

Make sure you format your content to give it a proper structure and remember to group related questions together. Write different articles to answer different groups of related questions. Try to look into word count as well because most snippets have at most 50 words.

Monitor your content

Any good SEO company will tell you that keeping tabs on your performance is essential. Monitor the questions you get featured for and utilize the information you get to submit your pages to Google for indexing by using Google search console.

Remember to include a question and answer section on your page to increase your chances of being featured.

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