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The best growth hacking strategies for your business

by on June 18, 2020 in Business, Digital Marketing, Latest News, Lead Article, London & South East, Marketing, News you can use, Nuggets, Small Business, Startups

The best growth hacking strategies for your business

If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.

There are quite a few different ways that you can grow your business and in this article, I am going to give you the rundown on my top strategies.

Let’s jump in.

What is the purpose of growth hacking?

Simply put the more traction and users you can attract the higher your chances of conversions and sales. Today, I will be focusing on the following: content, product, and advertising marketing strategies.

Source: OptinMonster

Based on the above chart, let’s take a look at each of the growth strategies and see if they tick our boxes.

#1: Content Marketing

When creating content for growth hacking there are two major components you want to focus on:

  1. A feeling of urgency

  2. Fear of missing out on something great

This can be done in a multitude of ways and using local growth hacking agency London is a great option if you want to outsource this time-consuming task. Your growth gurus at these agencies will take a look at your USP and UVP to position your business the right way.

They then will create informative and unique content that tells a story and offers actionable suggestions to engage your potential clients. Remember our chart above, the goals in creating content that sells is activation. Once people try it they are much more likely to purchase and continue purchasing (retention).

Email marketing is a great example of actionable content. They deliver directly to the consumer, offer straightforward ways to subscribe, and the ROI on good email marketing is impressive. Check out the HubSpot suite, one of my personal picks for revenue-enhancing email marketing tools.

#2: Gamification

Who said games are just for little kids?

Not anyone who cares about growing their business. Gamification can include a list of entertaining ways to get your consumers to engage and “usually has built-in referral elements.

You can check out some popular sites like Userlane and Masskom to gamify or let your local growth hacking agency London create bespoke options that speak to your brand. A recent fun choice I have seen on a variety of sites are mystery wheels.

Let your customer take a spin or two to win some FREE merchandise and invite a friend as well.

#3: Lead Generation

No growth hacking list would be complete without the strongest tool in the box, lead generation. When it comes to customer acquisition you will need to boost traffic and generate great leads.

This can be done in the following ways:

  1. Optimised marketing campaigns

  2. Choosing new acquisition channels

  3. Automate your onboarding communications to convert potential customers

  4. Analysing all pertinent metrics to find what is engaging customers and what isn’t

Wrap Up

If you want to increase your revenue and customer base, growth hacking should become your main priority. Each element of the growth process mattes and can be achieved via content marketing, gamification, and specific lead generation tactics.

For more information be sure to contact a local growth hacking agency London.

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