TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

What Real Estate Agents Will Lose If They Don’t Use SMS Marketing

In the business community, reaching target customers is heavily stressed. This does not leave the real estate out, as every agent must understand the importance of such a strategy and how to go about it. In the real estate world, agents must be conscious of when buyers are prepared to make a purchase and how to get to them at the appropriate time. With this, the probability of them being successful is high.

Alt: SMS Marketing


There are several benefits attached to the use of SMS marketing. And this explains why a real estate agent must strive to thrive in establishing a great relationship with potential buyers. So for agents that underestimate the relevance of this text message marketing, what do they have to lose? We’ll look into this question in this article.

SMS Marketing and Real Estate

Every business seeks ways to stay ahead of others within its circle. They understand that their success is entrenched in their sales effort. And luckily, there are several available channels in this fast-paced age that

they can take advantage of to get the required results.

Technological advancement has birthed different channels, including real estate drone video, electronic mail and other internet-based advertising options. These are commonly used today to reach target buyers. While much regard is given to these online methods in real estate, less attention is given to the more traditional direct marketing approaches, including SMS marketing.

The best real estate SMS marketing strategies are available to help reach buyers fast and easily. Irrespective of the version of mobile device you have (smartphone or not), you can receive text messages instantly.

According to research, about 82 percent of text message recipients read their messages within the first five minutes after receiving them; however, recipients open one in four emails. People are, most times, reluctant to check their emails because of the excessive number of them they receive daily, of which many are irrelevant. With automated SMS messages, real estate agents can contact their customers individually at a certain time.

Real Estate SMS Marketing – What to Lose if not in Use

Asking if it is that important to use the SMS marketing strategies as a real estate agent? Well, the first thing you should know about text message marketing is that it is one of the affordable ways to reach potential customers. Apart from this, it features other benefits that will make it a loss if you choose not to embrace and explore its usefulness. Below are what you stand to lose if you decide not to use real estate SMS marketing:

Affordability: Unlike email and mail marketing, setting up an SMS marketing campaign is more cost-effective. Reaching your leads directly does not require any hidden fees, and no need to guess the specific keyword that can attract potential buyers.

Personalized Communication: One of the differences between a text and an email is that when your leads receive a text, they will feel like responding. Whereas, when your leads get an ad or email, they will only see it as a piece meant for reading and redirecting them to another page.

In addition, you can use text messages to communicate directly with your buyer; through them, your customers can get important real estate information faster and easier.

Effective Management System: With a few cents in your account balance, you can send bulk real estate SMS. Obviously, this is good for business. Here, controlling the price and working with a specific budget is much easier.

Besides, you won’t have issues monitoring the recipient’s response and categorizing the receivers according to their age, location, etc., for better real estate campaign customization.

Safety of Information: With text marketing, information is safe, unlike emails that may

drop in the Junk folder and never be found or removed by the receiver when trying to clear the inbox. For SMS, it can also be assured that the details sent will get to your customer fast.

Reminders and Alerts: As a real estate agent, you can plan the SMS to get to your customers at a specific time to remind them about a crucial appointment, such as visiting a property. With this easy method, you won’t have to manually remind potential buyers constantly about a meeting.

In addition, you can synchronize the automated text message service to your virtual calendar and set it to forward automated SMS when the time to meet draws closer. This is an effective way you create more preparation time for yourself for the planned visit.

Conclusion

In a nutshell, SMS marketing strategies should be taken seriously by real estate agents. This is because they are tools to connect easily with potential buyers, plan strategically, notify customers about meetings, and generate leads. They are typically affordable when it comes to sending information to many individuals. And with them, you can be guaranteed an impressive response rate compared to electronic mail. So, you get to lose several benefits if you decide to ignore how you can incorporate the system into your real estate business.




Alt: SMS Marketing


There are several benefits attached to the use of SMS marketing. And this explains why a real estate agent must strive to thrive in establishing a great relationship with potential buyers. So for agents that underestimate the relevance of this text message marketing, what do they have to lose? We’ll look into this question in this article.

SMS Marketing and Real Estate

Every business seeks ways to stay ahead of others within its circle. They understand that their success is entrenched in their sales effort. And luckily, there are several available channels in this fast-paced age that

they can take advantage of to get the required results.


Technological advancement has birthed different channels, including electronic mail and other internet-based advertising options. These are commonly used today to reach target buyers. While much regard is given to these online methods in real estate, less attention is given to the more traditional direct marketing approaches, including SMS marketing.


The best real estate SMS marketing strategies are available to help reach buyers fast and easily. Irrespective of the version of mobile device you have (smartphone or not), you can receive text messages instantly.


According to research, about 82 percent of text message recipients read their messages within the first five minutes after receiving them; however, recipients open one in four emails. People are, most times, reluctant to check their emails because of the excessive number of them they receive daily, of which many are irrelevant. With automated SMS messages, real estate agents can contact their customers individually at a certain time.

Real Estate SMS Marketing – What to Lose if not in Use

Asking if it is that important to use the SMS marketing strategies as a real estate agent? Well, the first thing you should know about text message marketing is that it is one of the affordable ways to reach potential customers. Apart from this, it features other benefits that will make it a loss if you choose not to embrace and explore its usefulness. Below are what you stand to lose if you decide not to use real estate SMS marketing:


Affordability: Unlike email and mail marketing, setting up an SMS marketing campaign is more cost-effective. Reaching your leads directly does not require any hidden fees, and no need to guess the specific keyword that can attract potential buyers.


Personalized Communication: One of the differences between a text and an email is that when your leads receive a text, they will feel like responding. Whereas, when your leads get an ad or email, they will only see it as a piece meant for reading and redirecting them to another page.


In addition, you can use text messages to communicate directly with your buyer; through them, your customers can get important real estate information faster and easier.


Effective Management System: With a few cents in your account balance, you can send bulk real estate SMS. Obviously, this is good for business. Here, controlling the price and working with a specific budget is much easier.


Besides, you won’t have issues monitoring the recipient’s response and categorizing the receivers according to their age, location, etc., for better real estate campaign customization.


Safety of Information: With text marketing, information is safe, unlike emails that may

drop in the Junk folder and never be found or removed by the receiver when trying to clear the inbox. For SMS, it can also be assured that the details sent will get to your customer fast.


Reminders and Alerts: As a real estate agent, you can plan the SMS to get to your customers at a specific time to remind them about a crucial appointment, such as visiting a property. With this easy method, you won’t have to manually remind potential buyers constantly about a meeting.


In addition, you can synchronize the automated text message service to your virtual calendar and set it to forward automated SMS when the time to meet draws closer. This is an effective way you create more preparation time for yourself for the planned visit.

Conclusion

In a nutshell, SMS marketing strategies should be taken seriously by real estate agents. This is because they are tools to connect easily with potential buyers, plan strategically, notify customers about meetings, and generate leads. They are typically affordable when it comes to sending information to many individuals. And with them, you can be guaranteed an impressive response rate compared to electronic mail. So, you get to lose several benefits if you decide to ignore how you can incorporate the system into your real estate business.