Shaken & Stirred - Influential Brand Profiling and Positioning

The Rising Relationship Between Crypto and Marketing

There has been an interesting debate raging on marketing and advertising forums and sites
as to the use of crypto as a marketing tool. Yes, it’s a digital currency, but there is so much
more to its use than just as a currency and means of exchange. Here are a few tips to
consider from a marketing perspective as to why crypto is to be considered for modern-day
holistic marketing.

Use Crypto to Increase Sales

The use of cryptocurrency can be used as a direct impetus for increased sales. The more
ways that your business allows people to buy your products and services, the better you’re
your overall profit margins. It makes perfect sense, therefore, that to allow for the use of
crypto, you will be opening a range of different markets across the globe for your business to
sell to.
Just as the rise of crypto occurs across the globe, there has been a steady rise of
businesses offering its use. It is, therefore, a massive marketing mistake not to also enable
this means of payment for your business. It can be an easy way to simply increase your
overall sales, as you allow more means to purchase your products and services. For the latest developments, you can follow crypto news. The use of crypto is also the best way or means of making your e-commerce site international in one
simple action.

Use It to Show How Innovative Your Business Is

Cryptocurrencies are accepted as cutting-edge and innovative. Even if no one uses crypto to
shop, the mere fact that your business offers to use crypto is a great marketing tool. It openly
says to all out there that you are progressive and innovative. It’s a brand statement, putting
your business in the same realm as Tesla and other so-called forward-looking brands. From
a marketing perspective, it is a great way to say a lot about your business, without doing too

It Facilitates a Clear Call to Action

Your marketing is all about driving sales and creating brand interest, with the call to action
likely to be a purchase. It is, therefore, a clear and direct next step to have the ability for
customers to fulfill the call to action and to do so in a way that suits them all. Using crypto is
the final logical step in the digital marketing process. With easy access to sites, such as the
OKX crypto converter, and then the ability to use this crypto to make purchases and respond
to your call to action on your website or e-commerce site, is one of the best ways to exploit
the relationship between crypto and your marketing messages.

There is a clear relationship between cryptocurrencies and marketing. This article has
highlighted three of these developing relationships and ideas for use, and there are surely a
great many more. Digital marketing for any business needs to be innovative and cutting
edge, and crypto is just this, so using any linkages between the two will make for both better
marketing, as well as an improved financial opportunity.