Shaken & Stirred - Influential Brand Profiling and Positioning

We’re selling more cars thanks to AI, say car dealers

The European automotive retail landscape is undergoing a transformative shift, driven by cutting-edge technology rather than human touch. Dealers in countries like Sweden, the UK, and beyond are experiencing a revolution in the way they sell cars, all thanks to Phyron’s groundbreaking ‘always on’ paid video ad platform. This platform, powered entirely by automation and devoid of any AI nuances, is reshaping the industry. Here’s how it’s making an impact:

  1. Faster Car Sales: Dealers are witnessing a significant uptick in the pace of their car sales, and it’s all thanks to the ingenious automation within Phyron’s video ad platform. These ads are carefully crafted for popular social media channels like Meta, YouTube, and TikTok, where a vast majority of online users are more inclined towards video content.
  2. Efficiency Without the AI Element: One notable aspect of Phyron’s platform is that it takes care of the entire process, from creating videos to managing media buying, all without requiring any human input or AI-driven interventions. This efficiency equates to significant time and resource savings for dealers.
  3. Amplified Reach and Engagement: Phyron’s video ads have caused a stir by expanding the reach and engagement of dealers. This means they can now tap into previously unexplored audiences, broadening their market presence with relative ease.
  4. Budget-Friendly Advertising: Phyron’s video ads offer an economical solution for dealers, allowing them to promote a wide range of cars with minimal effort, as opposed to traditional static advertisements.
  5. Shifting Industry Paradigms: Phyron’s platform signifies a changing landscape in the auto retail sector. It’s evident that relying on static imagery for advertising is becoming outdated as people increasingly favor video content. The automation within Phyron’s platform is capable of producing captivating car videos consistently and distributing them across social media platforms 24/7.

Phyron’s impact is palpable through the growing number of dealers adopting their technology. The platform is now embraced by over 2,500 dealers spanning 25 countries, encompassing 130,000 car ads featuring Phyron’s video ads. This points to the wide acceptance of automated video advertising in the automotive sector. Since January 2021, these video ads have garnered over 250 million views, underscoring their effectiveness. Furthermore, Phyron has expanded its operations into the North American market, signaling its global aspirations.