Shaken & Stirred - Influential Brand Profiling and Positioning

John West Man vs Bear

John West Commercials, or “Man vs. Bear,” are short commercials advertising John West Salmon. In every UK commercial, the man has to fight a bear or other animal to catch the best fish. The catchy slogan “John West endures the worst to bring you the best” proves that.

Made in 2000, the faux Attenborough documentary went down well, making the UK commercial an instant classic.