Shaken & Stirred - Influential Brand Profiling and Positioning

5 Steps to Improving Your Marketing Strategy

When running a business, a solid marketing strategy is essential for success, particularly when you’re seeking to increase customer footfall or increase brand awareness.

For a top quality marketing strategy, here are five top tips for improving your marketing policy.

  1. Understand Your Target Audience

Understanding your target audience is handy for targeting the right demographic and marketing your business correctly. 

To do this, conduct market research to decipher your demographic and figure out what your customers are looking for from your business. 

By creating buyer personas, you can get behind the psychology of your customers, and how they may be thinking when considering buying from your company. If you can understand this process, you can better understand how to address their needs appropriately.

  1. Include Social Media Marketing

Social media is one of your most valuable tools as a business owner. Not only is it free to use, but it is perfect for helping to target your demographic. 

The algorithms in social media platforms will specifically expose your content to users based on age, gender and interests, which can be hugely beneficial to your marketing campaigns.

To boost your social media content, ensure to post regular high quality content and engage with followers. 

You can use software like Adobe to create graphics and high quality visuals for social media posts that will appeal to the masses and gain you a valuable following. You could also run regular competitions to boost your follower account and help to spread brand awareness.

  1. Make Some Banners

Banners are a fantastic way to keep your marketing low budget but also advertise sales and promotions in your high street premises if you have them.

Using high strength durable wire from providers like Ormiston Wire can help to keep your banners looking pristine in your window displays for longer without a worry. Whether your banners are made from lightweight card or heavy duty plastic, Ormiston Wire’s products are sure to keep them hanging securely and safely for many years to come.

  1. Build Strong Community Partnerships

In terms of marketing, building strong relationships with others in the community will help you to become part of the community spirit in the area. If you’re a small independent business, there are often “buy local” schemes to encourage shoppers to use the community shops rather than using large chain businesses.

You can also use seasonal fairs to expose more locals to your company, as well as those travelling from nearby. Running a stall or opening your shop up can generate some high quality footfall that will greatly benefit you in the long run.

  1. Use Metrics For Your Website

Your website is one of your biggest marketing tools, and there are ways of measuring the valuable insight it can give you into your customers’ behaviour and transactional journey.

If you’ve noticed, for example, a drop in online orders, using metrics like Google Analytics can help you see why your customers are not completing their transactions – are they finding your site hard to navigate? Perhaps your payment methods are inaccessible to them. 

You can use tools like Klarna to enable customers to break down payment into manageable instalments, and therefore make payment more accessible on the wrong side of payday! 

Do you have any tips for improving a marketing strategy? Share your thoughts in the comments section below!