Emily Atack Joins PG Tips’ Monkey in a Brand New Tea-Fuelled Campaign
If you’re asking, “Who is the woman in the PG Tips advert?”—you’re not alone. The familiar face starring alongside the beloved Monkey is actress and comedian Emily Atack. Known for her breakout role in The Inbetweeners, Atack has become the new face of PG Tips in a fun and chaotic mock-reality series, At Home with Monkey.
Who Is Emily Atack?
Emily Atack is a British actress, comedian, and presenter. She first rose to fame as Charlotte Hinchcliffe in The Inbetweeners and has since appeared in I’m a Celebrity… Get Me Out of Here!, Celebrity Juice, and ITV drama Rivals.
In the new PG Tips commercial, she plays Alice, Monkey’s wife, also known as “Mrs M.” It’s a surprising but hilarious twist for fans of the tea-loving mascot.
What Is At Home with Monkey About?
The PG Tips advert is styled as a spoof reality show, where Monkey and Alice navigate domestic life—raising their tea-obsessed children, Earl and Chai, and dealing with the typical chaos of family life. It’s shot in a fly-on-the-wall documentary style, full of playful references to pop culture.
One of the standout moments in the ad nods to the viral Beckham documentary where David calls out Victoria for claiming to be working-class. In PG Tips’ version, Alice gives Monkey the same treatment. It’s smart, funny, and very British.
Why Emily Atack?
Emily Atack brings humour, relatability, and energy to the new campaign. She replaces Johnny Vegas, who previously voiced Monkey in several classic adverts. Atack reportedly signed a six-figure deal to join the PG Tips family.
“Playing Mrs Monkey is probably the most surreal role I’ve ever had,” she said. “But I love how down-to-earth and silly it all is—it’s a proper laugh.”
The Return of Monkey
After officially “retiring” in 2024, Monkey is back, now voiced by comedian Ivo Graham. He returns with a new slogan—“Live life one tea at a time”—and a new outlook, showing how tea fits into everyday life, especially when things get messy.
The campaign taps into Monkey’s charm but adds fresh storytelling through his “home life” with Alice and the kids.
Behind the Scenes of the PG Tips Advert
- Creative agency: New Commercial Arts (NCA)
- Film production: Academy Films
- Directors: Si & Ad
- Puppeteers: Nigel Plaskitt, Susan Beatie, Paul Jomain
- PR & social content: The Romans
- Media planning: PHD
- Voice of Monkey: Ivo Graham
The campaign also includes My Life in Looks parodies, reality-style confessionals, and social-first teasers created to drive buzz online.
When Did the Advert Launch?
- Social and YouTube launch: May 7, 2025
- TV and VOD rollout: May 9, 2025
- OOH campaigns: Featuring the tagline “Steaming Now”
- Limited edition Monkey packaging also rolled out nationwide
PG Tips fans can now find Alice and Monkey gracing supermarket shelves and social feeds alike.
Why This Campaign Matters for PG Tips
After a more serious turn in 2024 with the Rock Solid campaign starring Ashley Walters, PG Tips is returning to what it does best: humour, heart, and great British tea.
CMO Elle Barker said the new campaign “captures the chaos of family life and the role that tea plays for so many British families.” And she’s right—this campaign hits home in all the right ways.
Summary: Who Is the Woman in the PG Tips Advert?
- Her name: Emily Atack
- Her character: Alice, aka Mrs. Monkey
- Replaces: Johnny Vegas as Monkey’s partner in the campaign
- Style: Spoof reality series called At Home with Monkey
- Campaign theme: Live life one tea at a time
- Why her: She’s funny, relatable, and brings fresh energy to a national favourite
Related Semantic Keywords Covered
- PG Tips Monkey return
- Emily Atack tea advert
- Live life one tea at a time campaign
- PG Tips 2025 ad cast
- Monkey reality TV spoof
- PG Tips Mrs Monkey
- PG Tips advert actress
- Who voices Monkey PG Tips
- PG Tips limited edition packs