When you run a business, you’ll probably come across a time when you plateau. You’re posting all the time, you’re running campaigns and offering a solid product, but growth just isn’t hitting the same pace as you might hope. It could be steady, but it’s not booming and you don’t know what to do. The good thing is, this doesn’t mean your business is failing. Instead, it means you’re just relying on the same customer acquisition methods that worked in the past, but it’s not reaching any new audiences. To move forward with this, you need to rethink how, where and why you can connect with new audiences and take your business to the next level. With this in mind, we’ve put together a guide on how you can reach new customers when you’re stuck in a rut, to hopefully get you ahead of the game. Keep reading to find out more and get inspired.
Photo by Andrea Piacquadio: https://www.pexels.com/photo/man-with-headphones-facing-computer-monitor-845451/
Re-evaluate your idea of an ideal customer
Markets change, and so do customers. If you’re still targeting the same audience you identified years ago, there’s a good chance your messaging no longer resonates. Take time to review your analytics, customer feedback, and sales data to understand who is actually buying from you now, not who you necessarily think should be buying from you. You might find there is a whole different age group, location or sector of people that you can tap into and have engaging with your brand.
Strengthen your SEO tactics
When growth slows, organic search is often an underused opportunity and you need to turn to your marketing efforts. Customers actively searching for solutions are far more likely to convert than passive scrollers. Improving your SEO can help you reach people who are already looking for what you offer, but may not know your brand exists yet. For businesses in competitive or regulated industries, working with a specialist fintech seo agency can be particularly effective for your business. Targeted SEO strategies help you rank for certain keywords as well as improve your technical performance. In turn, this will help you attract qualified leads.
Leverage partnerships and collaborations
Collaborating with complementary brands is one of the fastest ways to access new audiences with built-in trust. Look for businesses that serve a similar customer base but aren’t direct competitors, and see if there is a way you can work together. You could do a joint giveaway or a campaign, you could do guest blog swaps, or you could co-host an event or webinar. These are all sure to help.These are just a few things you can do that can help you to reach new customers when you are stuck in a rut. It’s important you maximize the ones you have, but also find new ones by doing things a little differently. By readdressing the customers you have, refreshing your messages and strengthening your long-term strategies, you can break out of stagnation and create sustainable growth that really delivers. What are some top tips you have for growing a business? Let us know in the comments below, we’d love to hear from you.