Shaken & Stirred - Influential Brand Profiling and Positioning

You need to know about … AeroMobile,, Rakuten, Smyths Toy Superstores, ais London

AeroMobile, the leading mobile phone operator for the aviation industry, has announced the appointment of Kevin Rogers as CEO.

Rogers, previously Head of Revenue Development at AeroMobile, takes over from Pal Bjordal, who has led the company for the past two and a half years. Bjordal will return to his native Norway and to the Oslo-based headquarters of Telenor, one of the world’s largest telecoms companies and a major shareholder in AeroMobile.

Rogers joined AeroMobile in February 2008 from Telenor, where he was Director and Vice President of Group Marketing.

Solving the ‘online fit’ problem became easier for clothing retailers today with the launch of’s all-new virtual fitting room and its brand new Fit Advisor size recommendation engine.

The new version of the Virtual Fitting Room enables retailers and brands to offer an accurate, fun, sophisticated and, now, much more stylish means for shoppers to ensure they buy the right size when buying online [see for an online demo].  Fit Advisor uses a shopper’s measurements to generate and display intuitive graphical indicators showing how an item will fit, but – unlike the Virtual Fitting Room – does not display a photograph of the item to show how it will fit.

While the software-as-a-service (SaaS) Virtual Fitting Room is unique among online fitting rooms by virtue of its photo-accurate visualisation of fit, Fit Advisor is also unique among size recommendation solutions.  In addition to shopper measurement information, Fit Advisor harnesses the selections of hundreds of thousands of anonymous shoppers who have used a Virtual Fitting Room to indicate fit preferences for their body size and shape.

According to Experian, over one billion pounds worth of online shopping transactions were abandoned in 2011. To combat this industry-wide trend, Smyths Toy Superstores has invested in a dynamic retargeting programme with Rakuten MediaForge to bring shoppers back to their websites and baskets. After just three months Smyth’s Toy Superstores has already seen a 76 per cent increase in revenue from shoppers who had previously abandoned the site.

Site retargeting is a growing standard for multi-channel digital marketing programmes. By running its retargeting campaign through Rakuten MediaForge, Smyths Toy Superstores accomplished something more than showing ads to consumers who left their site without purchasing. They successfully extended the shopping experience through Rakuten MediaForge’s innovative ad technology that creates a shopable ad with customised content for each consumer.

Creative agency ais London has made two promotions within its digital and social divisions to further develop its digital offering. The promotions come after a recent raft of appointments across the agency’s creative, strategic and client services teams.

Justin Kiszegi has been promoted from Senior Digital Designer to Head of Design where he will be responsible for the digital design output at the agency. Reporting into Richard Coggin, Creative Director, Kiszegi will oversee clients including Vodafone, ŠKODA, Sony PlayStation, and Betfair.

ais London has also promoted Joe Hopper, from Community Manager to Community Strategist, where he will be responsible for creative strategy and overseeing of the ais Social community management offering. Hopper will be reporting into Neil Kleiner, Head of ais Social.



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