By Will Corry, Publisher of The Marketing Blog
Last reviewed: 16 July 2026
The people in the latest BOSS advert 2026 are Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby. They star in the Spring/Summer 2026 “Lead the Way. Be the Next BOSS” campaign.
The film shows the four stars descending a white staircase and discussing what they want to achieve next.
However, this is not the only current BOSS commercial. David Beckham fronts a separate clothing campaign. Bradley Cooper, Maluma and Vinícius Júnior appear in advertising for BOSS Bottled Beyond fragrance.
BOSS Advert 2026 Cast: Quick Answer
| Person | Role in the advert | Why viewers may recognise them |
|---|---|---|
| Meghann Fahy | Lead campaign actress | Daphne Sullivan in The White Lotus |
| Corey Mylchreest | Lead campaign actor | King George in Netflix’s Queen Charlotte |
| S.COUPS | BOSS ambassador and campaign star | Leader of K-pop group SEVENTEEN |
| Sacha Quenby | Campaign model | British runway and fashion model |
Who Is in the BOSS Advert 2026?
BOSS has confirmed four leading cast members for its Spring/Summer 2026 global fashion campaign:
- Meghann Fahy
- Corey Mylchreest
- S.COUPS
- Sacha Quenby
The official BOSS campaign announcement lists all four names.
Each person appears as themselves rather than playing a fictional character. The advert connects their careers with its “Be the Next BOSS” message.
BOSS launched the campaign on 4 March 2026. It supports the brand’s Spring/Summer clothing and accessories collection.
Who Is Meghann Fahy in the BOSS Advert?
The main actress in the BOSS advert is Meghann Fahy.
Fahy is an American television and film actress. Most viewers will recognise her as Daphne Sullivan from the second series of HBO’s The White Lotus.
Her performance as Daphne brought her wider international recognition and an Emmy nomination. The character initially appears relaxed and privileged, although the series slowly reveals a more calculating side.
Fahy has also appeared in:
- The Bold Type
- The Perfect Couple
- Sirens
- Drop
- The Good Daughter
She starred as Merritt Monaco in Netflix’s murder mystery The Perfect Couple. In Sirens, she played Devon DeWitt alongside Julianne Moore and Milly Alcock.
BOSS presents Fahy as someone entering the next stage of her career. That makes her a clear match for a campaign about progress and personal ambition.
She had not appeared in the previous Fall/Winter 2025 BOSS campaign. The Spring/Summer 2026 advert marks her arrival as a new campaign face.
Who Is Corey Mylchreest in the BOSS Advert?
The British actor in the BOSS advert is Corey Mylchreest.
Mylchreest became known worldwide after playing the young King George III in Queen Charlotte: A Bridgerton Story. The Netflix drama followed the relationship between King George and Queen Charlotte, played by India Amarteifio.
He later appeared in the political thriller Hostage and the romantic film My Oxford Year.
His BOSS casting reaches viewers who know him from Netflix. It also gives the campaign a rising British actor whose career fits the “what comes next?” theme.
Mylchreest models clothing from the Spring/Summer collection. He also features BOSS watches and eyewear in campaign material.
Like Fahy, he is a new face for this BOSS campaign rather than a returning member of the Fall/Winter 2025 cast.
Who Is S.COUPS in the BOSS Advert?
The K-pop star in the BOSS advert is S.COUPS, the leader of the South Korean group SEVENTEEN.
His real name is Choi Seung-cheol. As well as leading the group, he is part of SEVENTEEN’s hip-hop unit.
S.COUPS is the returning star within the 2026 cast. He appeared in BOSS’s Fall/Winter 2025 campaign and later closed its Spring/Summer 2026 runway show at Milan Fashion Week.
He now appears as a global BOSS ambassador.
His casting gives BOSS direct access to SEVENTEEN’s large international audience. Fans frequently share his fashion appearances, campaign pictures and event footage online.
This turns each new campaign image into social content. It also helps BOSS reach consumers who may not follow traditional fashion advertising.
Who Is Sacha Quenby in the BOSS Advert?
The model in the BOSS advert is Sacha Quenby.
Quenby is a British fashion model known for runway shows, editorial work and luxury-brand campaigns. She has worked with several leading designers and fashion houses.
BOSS describes her as having a powerful runway presence and a bold approach to style.
In the commercial, she completes a cast drawn from film, television, music and modelling. She also appears in campaign material promoting BOSS watches, jewellery and eyewear.
Quenby may be less familiar to mainstream television viewers than Fahy. However, her presence gives the campaign a stronger link with high-fashion audiences.
What Happens in the Latest BOSS Advert?
The advert takes place on a bright, all-white set. A polished staircase dominates the scene.
Fahy, Mylchreest, S.COUPS and Quenby descend the stairs in clothing from the Spring/Summer 2026 collection. Each star then talks about what they want to achieve next.
There is no conventional story or comic character. Instead, the campaign uses movement, personal statements and fashion imagery.
Light and shadow move across the set. This visual device supports the “Light the Way” theme.
The message is that success involves more than attracting attention. BOSS links leadership with helping other people move forward.
The film also gives viewers clear shots of the clothing and accessories. That keeps the commercial’s sales purpose visible beneath its motivational theme.
What Is the “Lead the Way” BOSS Campaign?
The campaign’s full message is:
“Lead the Way. Be the Next BOSS.”
It follows the “Be the Next” idea used by BOSS in its Fall/Winter 2025 advertising. However, the 2026 version adds the idea of using personal success to guide other people.
According to the official BOSS Spring/Summer 2026 campaign page, the collection mixes sharp tailoring with softer shapes, relaxed cuts and light fabrics.
The clothing includes suits, dresses, knitwear and wide-leg trousers. The campaign also introduces the BOSS Revers bag, which takes its shape from the lapel of a tailored jacket.
BOSS supported the launch through:
- Online campaign films
- Social-media content
- Fashion photography
- Outdoor advertising in major cities
- BOSS stores and retail partners
- Influencer and celebrity coverage
This is a global brand campaign rather than a UK-only television advert. Viewers may see different edits across television, online video and social platforms.
Who Is the Woman in the BOSS Advert?
The main woman in the BOSS advert is Meghann Fahy, best known for playing Daphne in The White Lotus.
British model Sacha Quenby is the other woman in the commercial.
If the woman looks familiar from television dramas, she is probably Fahy. If viewers recognise her from fashion campaigns and runway shows, they may be looking for Quenby.
Both women appear on the white staircase and wear pieces from the Spring/Summer 2026 collection.
Who Is the Man in the BOSS Advert?
The actor in the BOSS advert is Corey Mylchreest, who played King George in Netflix’s Queen Charlotte.
S.COUPS from SEVENTEEN is the other main male star.
David Beckham also appears in BOSS advertising during 2026. However, he fronts a separate BOSS by Beckham campaign.
Is David Beckham Still in the BOSS Adverts?
Yes. David Beckham still appears in BOSS adverts, but he is not part of the Meghann Fahy and Corey Mylchreest campaign.
Beckham fronts the separate BOSS by Beckham Spring/Summer 2026 collection. He also serves as Creative Style Director for the range.
The collection includes suits, shirts, knitwear, jackets, denim, trainers and summer clothing. BOSS says Beckham’s personal approach to dressing influenced the designs.
The official BOSS by Beckham announcement was published on 25 March 2026.
Photographers Mert Alas and Marcus Piggott, known professionally as Mert and Marcus, shot Beckham’s campaign. Trey Laird and Team Laird provided creative direction.
Which BOSS Advert Did You See?
Several BOSS campaigns can appear online or on television during the same period.
| What happens in the advert? | Who appears? | Campaign |
|---|---|---|
| Four people descend a white staircase | Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby | Lead the Way |
| David Beckham models summer clothing | David Beckham | BOSS by Beckham |
| Three famous men promote a fragrance | Bradley Cooper, Maluma and Vinícius Júnior | BOSS Bottled Beyond |
This distinction matters because the phrase “BOSS advert 2026” can refer to fashion, celebrity clothing or fragrance advertising.
Who Is in the BOSS Bottled Beyond Advert?
The BOSS Bottled Beyond fragrance campaign features:
- Bradley Cooper
- Maluma
- Vinícius Júnior
Bradley Cooper is the American actor and filmmaker known for A Star Is Born, The Hangover and Maestro.
Maluma is a Colombian singer known for songs including Hawái and Felices los 4.
Vinícius Júnior is a Brazilian footballer who plays for Real Madrid.
The fragrance campaign uses the slogan “BOSS Recognize BOSS.” It brings together figures from film, music and football.
The BOSS Bottled Beyond campaign page confirms all three ambassadors.
Who Made the BOSS Advert?
| Detail | Information |
|---|---|
| Brand | BOSS |
| Parent company | HUGO BOSS AG |
| Campaign | Lead the Way. Be the Next BOSS |
| Launch date | 4 March 2026 |
| Photographer | Mikael Jansson |
| Creative direction | Trey Laird and Team Laird |
| Production company | Not publicly confirmed |
| Film director | Not publicly confirmed |
| Main cast | Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby |
BOSS’s public campaign credits name photographer Mikael Jansson and creative director Trey Laird. They do not identify a separate film director or production company.
It would be inaccurate to add either credit without further confirmation.
Marketing Analysis: Why the BOSS Advert Works
BOSS has built the campaign around four different audience groups.
Fahy attracts viewers of popular television dramas. Mylchreest connects the brand with Netflix and Bridgerton fans. S.COUPS brings a committed global music audience.
Quenby provides the high-fashion connection.
The campaign does not depend on one celebrity carrying every market. Instead, each cast member attracts attention in different countries and across different platforms.
Its simple set also works well on smaller screens. The white staircase, dark lettering and sharply styled clothing remain clear in short vertical videos.
The casting creates several natural search questions. Viewers may not know Fahy or Mylchreest by name, but they recognise their previous roles.
They are likely to search:
- “Is that Daphne from The White Lotus in the BOSS advert?”
- “Who is the Queen Charlotte actor in the BOSS commercial?”
- “Which SEVENTEEN member is in the BOSS advert?”
- “Who is the model in the BOSS advert?”
These searches give the campaign a longer life. People continue discussing the cast after the first media launch has passed.
The campaign also avoids relying only on established names such as Beckham and Cooper. BOSS keeps those partnerships while introducing a younger group through the main fashion advert.
That gives the brand both recognition and a sense of change.
Frequently Asked Questions
Who is in the latest BOSS advert?
The latest BOSS fashion advert stars Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby.
Who is the actress in the BOSS advert?
The actress is Meghann Fahy. She is best known for playing Daphne Sullivan in The White Lotus.
Who is the female model in the BOSS advert?
The female model is Sacha Quenby, a British runway and campaign model.
Who is the British actor in the BOSS advert?
The British actor is Corey Mylchreest. He played King George in Netflix’s Queen Charlotte: A Bridgerton Story.
Which SEVENTEEN member is in the BOSS advert?
S.COUPS appears in the advert. He is the leader of SEVENTEEN and a global BOSS ambassador.
Is David Beckham in the latest BOSS advert?
David Beckham appears in a separate BOSS by Beckham campaign. He is not in the white-staircase advert featuring Meghann Fahy.
Is Bradley Cooper in the BOSS advert?
Bradley Cooper appears in the BOSS Bottled Beyond fragrance campaign. Maluma and Vinícius Júnior appear with him.
What is the latest BOSS campaign called?
The Spring/Summer 2026 campaign is called “Lead the Way. Be the Next BOSS.”
When did the BOSS advert launch?
BOSS announced the Spring/Summer 2026 campaign on 4 March 2026.
Who photographed the BOSS campaign?
Mikael Jansson photographed the main Spring/Summer 2026 campaign.
What song is used in the BOSS advert?
BOSS has not published a clear music credit in its main campaign announcement. Therefore, the music should not be attributed without a verified production or soundtrack credit.
Where was the BOSS advert filmed?
BOSS describes the commercial as being shot on an all-white set. Its public announcement does not identify the filming studio or city.
Where can I watch the BOSS advert?
The film and campaign material appear on the official BOSS YouTube channel, BOSS social accounts and the company’s campaign pages.
Related Commercial Actor Guides
If you enjoy discovering the people behind current adverts, read these guides:
- Who are the people in the Walkers advert?
- Who are the T-Mobile commercial actors?
- Who is the actor in the Nationwide advert?
- Who is the actor in the Visa commercial?
- Who is the girl in the Macy’s commercial?
Sources
- BOSS confirms its Spring/Summer 2026 campaign cast
- Official “Lead the Way” BOSS campaign overview
- BOSS by Beckham Spring/Summer 2026 announcement
- Official BOSS by Beckham campaign page
- BOSS Bottled Beyond campaign information
- BOSS Spring/Summer 2026 production credits
About the Author
Will Corry is the publisher of The Marketing Blog. He has more than 30 years of experience in publishing and has managed more than 40 trade publications. He writes about advertising, brand strategy and the people behind memorable commercials.
SEO title: Who Is in the BOSS Advert? Full 2026 Cast
URL slug: who-is-in-the-boss-advert-2026
Meta description: Who is in the BOSS advert 2026? Meet Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby, plus Beckham’s separate campaign.
Featured-image alt text: Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby in the BOSS advert
Secondary-image alt text: BOSS Spring/Summer 2026 cast descending the campaign’s white staircase
Suggested caption: Meghann Fahy, Corey Mylchreest, S.COUPS and Sacha Quenby lead the BOSS Spring/Summer 2026 campaign.