The man in the Budweiser commercial is Erling Haaland, the Norwegian football star. However, he is not the only famous face in the latest Budweiser advert.
The 2026 Budweiser commercial also features Jürgen Klopp, the former Liverpool manager. There is also a cameo appearance from Alfie Haaland, Erling Haaland’s father and a former professional footballer.
The advert is called “Let It Pour.” Budweiser launched the campaign ahead of the FIFA World Cup 2026.
Who Is the Man in the Budweiser Commercial?
If you are searching “who is the man in the Budweiser commercial?”, the most likely answer is Erling Haaland.
Haaland is easy to recognise. He is the tall blond footballer who appears at the centre of Budweiser’s latest global campaign.
However, some viewers may be searching for the older man in the advert. That is Jürgen Klopp, one of football’s best-known managers.
The advert also includes Alfie Haaland, who appears briefly with his son.
| Person in the Budweiser advert | How to recognise him | Why he is famous |
|---|---|---|
| Erling Haaland | Tall blond footballer | Norway striker and Budweiser global ambassador |
| Jürgen Klopp | Former manager with glasses and a beard | Former Liverpool and Borussia Dortmund manager |
| Alfie Haaland | Appears briefly with his son | Former footballer and Erling Haaland’s father |
Budweiser confirmed the cast when it announced the campaign on 28 April 2026.
Is Erling Haaland in the Budweiser Commercial?
Yes. Erling Haaland is the main football star in the Budweiser commercial.
Budweiser chose Haaland as a global ambassador for its “Let It Pour” campaign. The advert has been released as fans prepare for the FIFA World Cup 2026.
The timing makes sense. Haaland is preparing to appear at his first World Cup with Norway.
In Budweiser’s official announcement, Haaland said:
“I’ve dreamed of representing my country on this stage my entire life.”
The campaign connects that personal story with the emotions football fans feel before and during a major tournament.
Haaland’s appearance also gives the advert instant recognition. Even casual football viewers are likely to recognise his long blond hair and distinctive look.
Why Is Jürgen Klopp in the Budweiser Advert?
Jürgen Klopp is the other major figure in the Budweiser commercial.
Klopp became one of football’s most recognisable managers during his time at Borussia Dortmund and Liverpool. He is known for his energetic interviews, emotional reactions and close relationship with supporters.
That makes him a strong fit for an advert about football fans sharing the excitement of the World Cup.
Klopp appears as himself rather than playing a fictional character. His role is to help capture the build-up, emotion and sense of shared celebration around the tournament.
Budweiser has named Klopp as a global ambassador for the campaign.
Is Alfie Haaland Also in the Budweiser Advert?
Yes. Alfie Haaland makes a cameo appearance in the Budweiser advert.
Alfie is Erling Haaland’s father. He is also a former professional footballer who played for clubs including Leeds United and Manchester City.
His appearance gives the advert an added family connection.
It also reflects Erling Haaland’s story. His father played professional football, and his son is now preparing to represent Norway on the biggest international stage.
Viewers may only notice Alfie for a few seconds. However, his appearance is confirmed in Budweiser’s official announcement.
What Is the Latest Budweiser Advert Called?
The latest Budweiser football advert is called “Let It Pour.”
Budweiser describes it as a global football platform rather than a single television commercial.
The campaign includes:
- A global advert featuring Erling Haaland and Jürgen Klopp
- Cameo appearances from Alfie Haaland and other cultural figures
- Television advertising
- Social media content
- Outdoor advertising
- Bud FC fan events in selected markets
- A Bud Fan Store with tournament-inspired merchandise
The campaign was created with Grey Global.
Budweiser says the concept is about fans allowing their excitement, memories and emotions to “pour” out during the World Cup.
What Happens in the Budweiser “Let It Pour” Commercial?
The advert focuses on the atmosphere around a major football tournament.
It shows supporters gathering in bars, homes and cities. As the excitement builds, strangers begin celebrating together.
Erling Haaland and Jürgen Klopp appear as the two headline figures. Alfie Haaland appears in a cameo role.
The advert is less about football statistics and more about shared emotion. Budweiser wants to connect its brand with the moments fans experience while watching a match together.
The campaign will run across the 39 days of the tournament.
Watch the Budweiser Commercial
You can watch the official advert on Budweiser Global’s YouTube channel:
What Is the Song in the Budweiser Commercial?
The song in the Budweiser commercial is “Feelin’ Alright” by Joe Cocker.
The track gives the advert an upbeat, familiar sound. It also suits the campaign’s theme of fans coming together and enjoying the tournament atmosphere.
Joe Cocker’s version of the song was released in the late 1960s. Since then, it has appeared in films, television programmes and advertising campaigns.
Which Countries Are Showing the Budweiser Advert?
Budweiser says the “Let It Pour” campaign is being activated across more than 40 countries.
However, the company has not published a complete country-by-country list.
One confirmed exception is Norway.
The advert is not being shown there because alcohol advertising is banned in Norway. That has led to criticism from Norwegian alcohol-awareness groups, which questioned Haaland’s decision to take part in a global beer campaign.
The Norwegian Football Association said Haaland was allowed to enter a personal agreement with a World Cup sponsor because the advert is not running in Norway.
For accuracy, the safest wording is:
Budweiser’s “Let It Pour” campaign is being activated across more than 40 countries. The company has not published a full list of participating markets. Norway is a confirmed exception because alcohol advertising is banned there.
Why Did Budweiser Choose Erling Haaland and Jürgen Klopp?
Budweiser has chosen two people who represent different sides of football culture.
Haaland represents the current generation of elite players. He also has a personal story linked to the tournament because he is preparing for his first World Cup.
Klopp brings a different type of recognition. He is closely associated with supporter culture, emotional celebrations and memorable football moments.
The combination allows Budweiser to appeal to several groups:
- Younger fans who follow Haaland
- Premier League viewers
- Liverpool supporters who remember Klopp’s time at Anfield
- International audiences watching the World Cup
- Fans interested in the emotional side of football
Alfie Haaland’s cameo adds a family element without distracting from the main campaign.
Marketing Insight: Why the Budweiser Advert Works
The advert uses recognisable figures without making the story too complicated.
That matters because football adverts need to work across many countries. Viewers may speak different languages, but they can still understand the excitement of a tournament.
Budweiser also avoids relying on a long script. Instead, it uses familiar faces, music and crowd scenes.
The strategy is simple:
| Campaign element | Marketing purpose |
|---|---|
| Erling Haaland | Attracts attention from current football fans |
| Jürgen Klopp | Adds personality and emotional connection |
| Alfie Haaland cameo | Gives the advert a family story |
| Joe Cocker soundtrack | Makes the commercial easy to recognise |
| World Cup timing | Links Budweiser with a major sporting event |
| Global rollout | Allows the campaign to work in many markets |
The advert is designed to be easy to understand after only a few seconds.
Is This the Same as the Budweiser Wassup Commercial?
No. The latest Budweiser commercial is not connected to the famous “Wassup” campaign.
The original Wassup advert launched in 1999. It featured a group of friends speaking on the phone and repeating the same greeting.
That advert became one of the best-known beer commercials of its time.
You can read more in our guide to the actors in the Budweiser Wassup commercial.
You can also visit our commercial actors guide for more articles about familiar faces appearing in major advertising campaigns.
Budweiser “Let It Pour” Campaign Timeline
| Date | Campaign development |
|---|---|
| 28 April 2026 | Budweiser officially announces the “Let It Pour” platform |
| April 2026 | The advert featuring Erling Haaland and Jürgen Klopp is released |
| May 2026 | Campaign activity expands across television, social media and outdoor advertising |
| World Cup tournament period | Bud FC fan events and related promotions run in selected markets |
Suggested Images and Alt Text
Use official Budweiser press images where the usage rights permit publication.
Featured image alt text:Erling Haaland and Jürgen Klopp in the Budweiser Let It Pour commercial
Supporting image alt text:Erling Haaland appearing in the 2026 Budweiser World Cup advert
Supporting image alt text:Jürgen Klopp in the Budweiser Let It Pour campaign
Supporting image alt text:Alfie Haaland cameo appearance in the Budweiser commercial
Frequently Asked Questions
Who is the blond man in the Budweiser commercial?
The blond man is Erling Haaland, the Norwegian football striker.
Who is the older man in the Budweiser advert?
The older man is Jürgen Klopp, the former Liverpool and Borussia Dortmund manager.
Is Erling Haaland’s father in the Budweiser commercial?
Yes. Alfie Haaland makes a cameo appearance in the advert.
What is the latest Budweiser advert called?
The latest Budweiser World Cup campaign is called “Let It Pour.”
What song is used in the Budweiser commercial?
The song is “Feelin’ Alright” by Joe Cocker.
Is the Budweiser advert being shown in Norway?
No. The advert is not being shown in Norway because alcohol advertising is banned there.
How many countries are showing the Budweiser commercial?
Budweiser says the campaign is being activated across more than 40 countries. It has not released a full market list.
Final Answer
The man in the Budweiser commercial is Erling Haaland. However, the “Let It Pour” advert also features Jürgen Klopp and includes a cameo appearance from Alfie Haaland.
Budweiser launched the campaign ahead of the FIFA World Cup 2026. It is being activated across more than 40 countries through television, social media, outdoor advertising and fan events.
About the Author
Will Corry is the publisher of TheMarketingblog. He has worked in publishing for more than 30 years and has managed more than 40 trade publications.