Lucid Motors has taken a bold step into cinematic advertising with its new campaign, “Driven”. The ad stars Hollywood favourite Timothée Chalamet, who recently received acclaim for his portrayal of Bob Dylan in the film A Complete Unknown, further cementing his reputation with industry recognition and award nominations. But many viewers are asking a different question: who is the woman alongside him in the Lucid commercial?
The answer is Larsen Thompson — a model, actress, and dancer who plays Chalamet’s on-screen bride in the futuristic road trip spot promoting the Lucid Gravity SUV. Chalamet is also Lucid’s first ever global ambassador, marking a historic milestone for the brand.
Introduction to Lucid Motors
Lucid Motors stands at the forefront of the electric vehicle revolution, redefining what’s possible with advanced electric vehicles. As a pioneering technology company, Lucid Motors is dedicated to pushing the boundaries of innovation, design, and performance. The company’s flagship model, the Lucid Gravity, exemplifies this vision—a sophisticated three-row SUV that delivers an unprecedented combination of space, speed, and range. With its cutting-edge electric powertrain and luxurious interior, the Lucid Gravity offers unmatched versatility for families and adventurers alike. It’s important to note that battery power vary and range can fluctuate depending on factors such as temperature, driving habits, and charging conditions. The latest creative campaign, “Driven,” puts the spotlight on this miraculous discovery, showcasing how the Lucid Gravity is engineered to inspire and elevate every journey. By blending state-of-the-art technology with bold design, Lucid Motors continues to set new standards in the world of advanced electric vehicles.
Bringing the Vision to Life
The new Lucid Gravity campaign, “Driven,” brings Lucid Motors’ vision to life by merging cinematic craft with a compelling narrative. This campaign positions Lucid Gravity as a miraculous discovery, offering an unprecedented combination of space, speed, and range that sets it apart in the world of advanced electric vehicles. The two-minute director’s cut, a result of the shared vision between Lucid and director James Mangold, pushes the boundaries of traditional partnerships to create a visual experience that truly inspires and celebrates innovation.
At the heart of the campaign is the Lucid Gravity SUV, a sophisticated three-row vehicle designed for grand touring. With the ability to seat up to seven passengers and accommodate their luggage virtually anywhere, the Lucid Gravity Grand Touring model exemplifies unmatched versatility and all-around capability. Whether it’s a family adventure or a spontaneous road trip, the Lucid Gravity is engineered to deliver the performance of a sports car while maintaining the comfort and space of a luxury SUV. This new Lucid Gravity campaign not only highlights the vehicle’s technical prowess but also underscores Lucid Motors’ commitment to pushing creative and technological boundaries, making every journey an extraordinary experience.
Meet Larsen Thompson
Larsen Thompson first rose to fame as a dancer, appearing in viral music videos for Sia (The Greatest) and P!nk. She later shifted into modelling, fronting campaigns for Dior, Fendi, and Armani, while building a reputation in the fashion world as one of its rising stars.
Her role in Driven introduces her to an even wider audience. As the newlywed bride opposite Chalamet, Thompson embodies Lucid’s mix of style, aspiration, and modern luxury. Thompson’s character is initially presented in a wedding dress during their high-speed adventure and features prominently throughout the campaign.
Who Is in the New Lucid Gravity Commercial?
The campaign pairs Timothée Chalamet with Larsen Thompson, directed by James Mangold (Ford v Ferrari, Logan). It marks Chalamet’s debut as Lucid’s first Global Brand Ambassador, highlighting the brand’s multi-year partnership with him. Chalamet will be featured in upcoming campaigns, creative content, and more for Lucid.
This campaign also reflects the shared vision between Lucid and James Mangold, blending cinematic storytelling with innovative brand messaging.
What Is the Brand Story of the Lucid Ad?
The short film-style commercial follows a couple stranded on the roadside after their motorcycle breaks down. Instead of feeling stuck, they stumble upon what feels like a clandestine supercar—the Lucid Gravity SUV—turning their bad luck into a stylish, adrenaline-fueled escape. The narrative features Timothée Chalamet and Larsen Thompson as they embark on a mission to “see the world,” which includes a daring sequence where they infiltrate and escape from a remote government facility, highlighting the vehicle’s adventure and exploration capabilities. The story showcases the Lucid Gravity’s all-around capability, demonstrating its versatility, performance, and suitability for a variety of travel needs as the couple navigates diverse terrains and scenarios. When witnessing the Lucid Gravity’s remarkable features, the only explanation for its advanced capabilities is its otherworldly innovation.
With Mangold behind the camera, the spot feels more like a film trailer than a traditional car ad — a deliberate move to give Lucid’s brand a cultural edge through how cinematic craft elevates the campaign’s visual and emotional impact. Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid Motors, stated that this campaign marks a new kind of storytelling for Lucid.
Where Was the Lucid Car Commercial Filmed?
The Driven campaign was filmed on a dusty desert road against the sweeping landscapes of California’s desert roads. The location provides both cinematic impact and a nod to the long-range freedom the Gravity is designed to deliver. The campaign showcases the unrivaled capabilities of the all-electric Lucid Gravity.
Stunt driving and a professional stunt team brought dynamic action sequences to life, adding excitement and authenticity to the visuals. There is also a two minute director’s cut of the campaign, offering an extended cinematic experience. James vision captures the sweeping landscapes and the vehicle’s performance, immersing viewers in the journey. The campaign includes key moments—lucid gravity marks—that highlight the vehicle’s innovative features and brand storytelling. The Lucid Gravity can carry up to seven passengers and their luggage virtually anywhere, emphasizing its versatility for families and adventurers alike.
Global Representation
This campaign marks a significant milestone for Lucid Motors, as it launches a brand’s multi-year partnership with Timothée Chalamet, who steps into the role of Lucid’s first-ever global brand ambassador. As the face of the campaign, Chalamet features in upcoming campaigns and creative content, embodying the spirit of innovation and adventure that defines the Lucid Gravity. The brand story follows Chalamet as The Groom and Larsen Thompson as his bride, embarking on a mission to “see the world” in the all-electric Lucid Gravity SUV a vehicle that offers an incredible opportunity to explore without limits.
The campaign positions Lucid Gravity as a leader in the electric vehicle market, showcasing its unprecedented combination of versatility, performance, and design. With advanced electric vehicle technology and the involvement of award-winning talent, the campaign celebrates innovation and reflects a shared vision between Lucid Motors and its global brand ambassador. The Lucid Gravity SUV’s all-around capability is front and center, demonstrating how it can adapt to any journey, making it the ideal choice for those seeking both luxury and adventure. This multi-year partnership with Chalamet signals Lucid’s commitment to global representation and to telling a brand story that resonates with audiences worldwide.
Creative Direction
Guided by the creative direction of acclaimed filmmaker James Mangold, the Lucid Gravity campaign delivers a cinematic experience that sets the brand apart. Mangold, known for his work on adrenaline-fueled films like Ford v Ferrari, brings his passion for high-performance storytelling to the forefront, infusing the campaign with energy and excitement. The visual experience is further elevated by a unique arrangement of “Burning” by Yeah Yeah Yeahs, which underscores the campaign’s dynamic and modern tone.
A well-known professional driver, Tanner Foust, joins the stunt team from Mangold’s Ford v Ferrari, ensuring that every action sequence is both authentic and thrilling. The Lucid Gravity SUV’s sophisticated three-row design and unmatched versatility are showcased through these expertly choreographed scenes, highlighting its all-around capability in a way that feels both aspirational and attainable. This campaign marks an exciting step for Lucid, inviting audiences to experience the brand differently—through story, emotion, and cinematic craft, rather than just technical specifications. By pushing the boundaries of traditional partnerships and creative content, Lucid Motors continues to inspire and innovate, bringing the Lucid Gravity to life in a way that captivates and excites.
Marketing Strategy and Partnerships
Lucid Motors’ marketing strategy is all about breaking new ground and creating memorable, cinematic experiences that set the brand apart. The new Lucid Gravity campaign, “Driven,” is a testament to this approach, bringing together award-winning talent like Timothée Chalamet and acclaimed director James Mangold to tell a compelling brand story. This campaign positions Lucid Gravity as a sophisticated three-row SUV with unmatched versatility, combining space, speed, and range in such an unprecedented combination that it redefines expectations for all-electric SUVs.
Lucid’s story pairs cinematic storytelling with product features, integrating narrative elements and vehicle innovation to enhance brand perception and engagement. By leveraging cinematic craft and a unique arrangement of music, the campaign delivers a visual experience that celebrates innovation and pushes the boundaries of traditional partnerships. Lucid’s senior vice president of marketing, Akerho “AK” Oghoghomeh, has emphasised that this campaign marks an exciting step for the brand, using storytelling to bring Lucid Gravity to life and highlight its extraordinary capabilities. The multi-year partnership with Timothée Chalamet signals Lucid’s commitment to working with award-winning talent and creating creative content that resonates with a global audience. Through these efforts, Lucid Motors continues to inspire, innovate, and position itself as a leader in the world of advanced electric vehicles.
Who Appears in the Lucid Commercial with Muhammad Ali and Timothée Chalamet?
Before the Chalamet partnership, Lucid ran a campaign using archival footage of Muhammad Ali. His voice and image were used as symbols of resilience and ambition, connecting Ali’s legacy with Lucid’s vision of pushing electric performance further.
The current campaign represents a new brand story for Lucid, shifting from archival inspiration to a cinematic narrative that highlights the brand’s mission, values, and innovative spirit.
Which Country Owns Lucid Car?
Lucid Motors is a U.S. company, headquartered in Newark, California. However, its largest financial backer is Saudi Arabia’s Public Investment Fund (PIF), which holds a controlling stake in the automaker.
What Country Is the Lucid Air From?
The Lucid Air, the brand’s luxury electric sedan, is built in the United States. Production takes place at Lucid’s AMP-1 plant in Casa Grande, Arizona.
Where Do Lucid Cars Come From?
All current Lucid models including the Air and the upcoming Gravity are produced in Arizona, making Lucid one of the few EV companies manufacturing at scale in America.
What Advanced Electric Vehicles Does Lucid Make?
Lucid currently offers two models:
- Lucid Air – a high-performance, all-electric luxury sedan.
- Lucid Gravity – an all electric suv with grand touring capabilities, the star of the Driven campaign. The Lucid Gravity Grand Touring model stands out for its luxurious features, extended range, and advanced technology, making it ideal for long-distance travel. It delivers sports car-like performance within an SUV format, combining speed, handling, and versatility. The vehicle’s battery power is engineered for optimal performance, but battery power and range may vary depending on driving habits, temperature, and other factors—actual results may differ from estimates. The campaign leverages traditional partnerships to create high-quality, minted content, and features a well known professional driver to showcase the vehicle’s capabilities.
So, who is the woman in the new Lucid commercial? It’s Larsen Thompson, a dancer-turned-model now stepping into the spotlight as the co-star of Lucid’s most ambitious campaign yet.
Lucid joins forces with Timothée Chalamet and director James Mangold to brand differently in the luxury EV market, leveraging powerful collaborations to enhance storytelling and innovation. Alongside Timothée Chalamet, who has recently won a Screen Actors Guild Award and is among the first screen actors with two Academy Awards nominations, she helps bring Mangold’s vision to life, positioning the Gravity SUV not just as a car, but as a cultural statement. This campaign inspires and celebrates innovation, pushing creative boundaries and highlighting the vehicle’s advanced technology and design. With cinematic flair and celebrity power, this is an incredible opportunity for Lucid to elevate its brand and ensure its commercials are as talked about as its cars.