TheMarketingblog

Why Every Marketing Team Working Internationally Should Consider a Process Agent

Working with international clients? You’ll probably end up dealing with contracts that follow laws from countries you’ve never even set foot in. When a contract is governed by English law, the other party might insist that you appoint someone who’s UK-based and can receive legal notices on your behalf. That’s where a process agent comes in. 

If your team is working with overseas clients or partners, this service saves you from all sorts of avoidable headaches and delays. You’ll be able to keep your projects running nicely when you know legal documents will actually reach you without any faff. But without someone proper to receive them, these important notices can end up at the wrong address or get stuck in limbo somewhere, which can cause issues when you’re working against tight deadlines and budgets.

How Can a Process Agent Support International Marketing Campaigns?

International marketing campaigns come with contracts that have all sorts of different legal expectations (many of which are pretty confusing). Some of your clients might not even think about signing off on a project unless you can prove you’re able to receive legal notices inside the UK. When you appoint a process agent, you’re ticking that box immediately, even if your team works completely online or operates from elsewhere in the world.

There’s a good chance that your marketing campaigns involve everything from service agreements and sponsorship deals to licensing arrangements and financial documents, and any of these can include clauses demanding a UK-based recipient for legal notices.

When you appoint a reputable process agent like point-agents.co.uk, you’ve got a professional on hand to help you meet those contractual demands without adding extra pressure to your already busy team.

This makes a whole lot of sense when your campaign partners are scattered across several jurisdictions. With a dedicated agent receiving documents on your behalf, you won’t have to worry about things like different time zones and constantly changing office locations.

When Your Team Should Appoint a Process Agent

You should definitely appoint a process agent if you’re involved in any agreement that uses English law and your business (or client) doesn’t have a UK address. So, if you work with brands across Europe, North America, Asia, or the Middle East (basically anywhere that’s not the UK), a process agent is likely worth the investment.

Plus, you’ll find that the majority of lenders, as well as a many of your corporate clients, will include this requirement by default whenever they’re dealing with cross-border contracts. If you’ve already got an agent sorted, you can move much faster through negotiations because you don’t need to make last-minute arrangements that’ll slow things down.

Strengthening Your Contract Management

Appointing a process agent means your marketing team has a reliable structure for international work that just works. The service is pretty simple to set up and helps you sidestep obstacles that can mean the end for your deals.

Of course, not all situations call for a process agent. If you’re not sure, you can always contact your local agent to discuss your situation and find out how best to move forward.