By Gavan Corry
Last reviewed: 24 August 2026
Kevin Miles, the actor who plays Jake from State Farm, has no officially confirmed net worth, but published estimates in 2026 mostly fall between $2 million and $8 million, with a few outliers as low as $1 million and as high as $10 million. The range is wide because his income comes mainly from a private State Farm advertising contract, and neither Miles nor the company has disclosed the terms. Miles took over the role in 2020 from Jake Stone, the real State Farm employee who appeared in the original commercial, so this is a figure built on reported estimates rather than confirmed accounts.
The most cited published estimate is $200,000 to $500,000 a year, while a newer estimate puts it at about $1 million. Neither figure comes from Miles, State Farm or a published contract.
That is the honest answer. Any website presenting a precise salary, per-commercial fee or net worth as fact is claiming more than the public evidence supports.
Fact-check note: We checked State Farm announcements, Kevin Miles interviews, SAG-AFTRA guidance and the sources behind the leading salary claims. All figures below are in US dollars because State Farm is a US insurer.
Jake from State Farm salary: the evidence at a glance
| Question | What the evidence supports |
|---|---|
| Who plays Jake? | American actor Kevin Miles |
| When did he take the role? | 2020 |
| Is his State Farm salary public? | No |
| Best-known published estimate | $200,000–$500,000 a year, described by Backstage as “likely” |
| Newer published estimate | About $1 million a year, calculated by Celebrity Net Worth |
| Is either estimate confirmed? | No |
| Is a per-commercial fee public? | No |
| Is Kevin Miles still Jake in 2026? | Yes |
Where do the Jake from State Farm salary figures come from?
The salary numbers come from secondary estimates, not first-hand disclosure.
Backstage says Miles’ pay is “likely” between $200,000 and $500,000 a year. Its entry does not cite a contract, agent or comment from State Farm.
Celebrity Net Worth published a higher calculation in August 2026. It estimates about $1 million a year and suggests a possible range of $500,000 to $2 million. The same page states that Miles’ contract has never been made public.
The source trail matters. One leading article from We Got This Covered attributes the $200,000–$500,000 figure to TheThings rather than to Miles or State Farm. Other pages repeat the same range. Repetition can make a claim look settled, even when every version leads back to another publisher’s estimate.
| Published figure | Stated basis | Verdict |
| $200,000–$500,000 a year | Backstage calls the range “likely” | Plausible estimate, not confirmed pay |
| About $1 million a year | Celebrity Net Worth’s calculation | Estimate, not confirmed pay |
| $500,000–$2 million | Celebrity Net Worth’s possible range | Speculative range |
| $10,000–$15,000 per commercial | Repeated on lower-quality secondary pages | No reliable source found |
| Exact contract value | No public disclosure | Unknown |
Our verdict is simple: there is no verified salary figure for Kevin Miles’ State Farm work. The $200,000–$500,000 range is the most established published estimate, but it should never be labelled as his confirmed income.
Is Jake from State Farm paid per commercial?
No reliable public source gives Kevin Miles’ fee for each commercial.
SAG-AFTRA’s current commercial guidance explains how standard US commercial work can be paid. A principal performer may receive:
- a session fee for filming;
- further payments based on where and how often the advert runs;
- holding fees linked to brand exclusivity;
- better terms negotiated above union minimums.
Those rules explain the payment structure, but they do not reveal Miles’ deal. They also show why dividing an annual estimate by the number of adverts would be misleading.
Miles is not hired only for isolated television spots. State Farm uses Jake in social content, sporting events, publicity, celebrity partnerships and branded entertainment. A long-term spokesperson agreement may cover several types of work and restrict appearances for competing brands.
Without the contract, no responsible calculation can turn that activity into a per-commercial number.
Why Kevin Miles’ role is bigger than a normal commercial booking
Kevin Miles has become a continuing brand spokesperson rather than an actor attached to one campaign.
State Farm announced him as the new Jake in February 2020. In a 2021 interview with Forbes, Miles said State Farm used the term “spokes-influencer” for his role.
That description fits the work. Jake can appear beside a new athlete or celebrity while keeping the campaign recognisable. The red shirt, khakis and calm delivery provide continuity when the surrounding cast changes.
State Farm’s 2026 activity shows how far the character now travels:
- The “Stop Livin’ on a Prayer” Big Game campaign placed Jake with Jon Bon Jovi, Hailee Steinfeld, Keegan-Michael Key and Danny McBride.
- The brand’s collaboration with Netflix’s Running Point gave Jake his first scripted television appearance.
This does not prove a seven-figure salary. It does explain why a standard session fee is an incomplete way to value the job.
Who is Kevin Miles?
Kevin Miles is the actor who has played Jake from State Farm since 2020.
He grew up on Chicago’s South Side, studied at the Chicago Academy for the Arts and earned a BFA from Webster University. Miles told Forbes that he slept in his car after moving to Los Angeles and booked commercials before finding an agent.
He almost ignored the visual code that would define the role. State Farm asked auditioning actors to wear a red polo shirt and khakis, but Miles missed the instruction. He arrived in a white shirt, blazer, black jeans and trainers. His performance still tested strongly with focus groups.
Who was the original Jake from State Farm?
The original Jake was Jake Stone, a real State Farm employee.
Stone appeared in the 2011 “State of Unrest” commercial. A suspicious wife hears her husband speaking to State Farm at 3am and asks the operator what he is wearing. Stone’s reply — “Uh, khakis” — became the advert’s defining line.
State Farm expanded the idea in 2020 and cast Miles as a professional actor who could carry a continuing campaign. People’s history of the two Jakes reports that Stone was selected through an internal casting call.
The switch was not a claim that Stone had failed. State Farm changed the job. One employee’s memorable cameo became a full-time advertising character used across many channels.
What is Kevin Miles’ net worth?
Kevin Miles’ net worth is not publicly verified.
Celebrity Net Worth estimates it at $2 million, but the site labels its figures as estimates based on public sources and its own calculations. No public asset record or statement from Miles confirms that number.
Net worth and annual pay are different. A sound calculation would need private details about tax, agency fees, property, investments, expenses and debt. Publishing a wide range does not solve that evidence gap.
What marketers can learn from Jake from State Farm
The salary question draws attention, but the more useful story is how State Farm turned a line from one advert into a reusable brand property.
Jake performs three jobs for the campaign:
- Recognition: the clothes and name identify State Farm before the full message arrives.
- Continuity: celebrity partners can change without forcing the brand to start again.
- Portability: the character works in commercials, social clips, sport and scripted entertainment.
This differs from hiring a famous actor for a single film. For example, Jude Law’s Uber Eats advert uses the actor’s existing screen image as the joke. Jake carries State Farm’s own identity from one campaign to the next.
The closest comparison is a recurring advertising character such as Lily Adams. Our guide to the actor who plays the AT&T Girl explains how Milana Vayntrub’s role also grew beyond a simple product demonstration.
Frequently asked questions
How much does Jake from State Farm make per commercial?
His per-commercial fee is not public. Claims of $10,000–$15,000 per advert do not lead to a contract or an attributable comment from Miles, his representatives or State Farm.
Is Kevin Miles still Jake from State Farm?
Yes. State Farm featured Jake in its February 2026 Big Game campaign and announced his Running Point appearance in April 2026.
Is the current Jake a real State Farm employee?
No. The current Jake is actor Kevin Miles. The original Jake, Jake Stone, worked for State Farm when he appeared in the 2011 commercial.
Why did State Farm replace the original Jake?
State Farm revived the character for a continuing campaign in 2020. It cast a professional actor who could appear regularly across advertising, events and social media.
About the author
Gavan Corry is the editor of The Marketing Blog. He reports on advertising campaigns, commercial actors and the creative decisions behind major brand work.
From the real story behind the AT&T Girl, Lily Adams and the rise of Samsung Girl to the actors in T-Mobile commercials and our Nationwide advert breakdown, brand characters can become as recognisable as the companies they represent.
Source list
- State Farm: Welcoming Back a Good Neighbor
- State Farm: “Stop Livin’ on a Prayer” 2026 campaign
- State Farm and Netflix: Running Point collaboration
- SAG-AFTRA: Commercials payment structure
- Forbes interview with Kevin Miles
- People: Who Is Jake from State Farm?
- Backstage: The 8 Highest-Paid Commercial Actors
- Celebrity Net Worth: Kevin Miles
Gavan Corry is Digital Strategy Lead at The Marketing Blog, the UK’s independent marketing industry publication, which has been publishing since 2001. He has over 16 years of experience in enterprise software marketing and leads the site’s SEO, content architecture and digital publishing. Read more about Gavan and The Marketing Blog team.