How much does Jake from State Farm make?
Jake from State Farm makes between $200,000 and $500,000 per year.
The character is played by Kevin Miles, who has appeared as Jake in national advertising for State Farm since 2020.
If you searched for how much does Jake from State Farm make, this is the most realistic and widely reported range.
How much does Jake from State Farm make each year?
Most industry estimates place how much Jake from State Farm makes each year in the range of $200,000 to $500,000.
The figure changes from year to year because it depends on:
- how many new commercials are produced
- how often the adverts are broadcast
- how widely the character is used in licensed content
There is no fixed annual salary.
Who plays Jake from State Farm?
Jake from State Farm is played by Kevin Miles, an American actor.
He officially took over the role in 2020 when State Farm rebuilt the character into a full-scale, long-running national campaign.
Since then, Kevin Miles has become the permanent on-screen Jake across television, online video and branded content.
Why is “how much does Jake from State Farm make” shown as a range?
When people ask how much does Jake from State Farm make, they usually expect a single number.
Commercial acting does not work that way.
Kevin Miles earns his income from several different sources tied to the Jake role.
Brand agreement
This is the main contract that allows State Farm to use Kevin Miles as Jake across its marketing.
It covers exclusivity, long-term character use and promotional appearances.
Commercial filming fees
Every time a new Jake from State Farm advert is filmed, Kevin Miles is paid as a principal performer.
For national US advertising, filming day rates are high and can quickly build up across multiple shoots.
Residual payments
Residuals are paid each time the adverts are shown again on:
- television
- streaming services
- major digital video platforms
Because State Farm runs its adverts constantly, residuals form a significant part of how much Jake from State Farm makes.
Brand extensions and licensed appearances
Jake from State Farm also appears outside standard advertising.
One clear example is his licensed appearance in the NBA 2K franchise.
These brand extensions are normally paid separately from filming fees.
Is $200,000 to $500,000 realistic for how much Jake from State Farm makes?
Yes.
For a recognisable, recurring character attached to a single national insurance brand, this range is realistic and consistent with industry expectations.
Jake is used throughout the year, not just for short campaigns.
He anchors multiple creative releases and is reused across platforms.
That ongoing visibility is what places how much Jake from State Farm makes firmly in six-figure territory.
How much does Jake from State Farm make compared with Flo from Progressive?
A common comparison is Flo from Progressive.
Flo is played by Stephanie Courtney and appears in advertising for Progressive Corporation.
Industry estimates regularly place her annual earnings close to $8 million per year.
The main reason for the difference is longevity.
Flo has fronted Progressive campaigns for more than a decade.
Kevin Miles has played Jake from State Farm since 2020.
In advertising, long-term brand reliance dramatically increases earning power.
Who was the original Jake from State Farm?
The original Jake from State Farm appeared in a 2011 advert.
He was played by a real State Farm employee named Jake Stone.
He was not a professional actor and reportedly received only a small one-off bonus for appearing in the commercial.
The character was later rebuilt and recast with Kevin Miles when the brand decided to develop Jake into a permanent campaign figure.
Kevin Miles acting background before Jake from State Farm
Before becoming Jake from State Farm, Kevin Miles worked as a professional actor in smaller television roles and commercial projects.
Like many advertising leads, he built experience through auditions, short projects and supporting appearances.
The State Farm casting became his first long-running national advertising role.
This context is important when assessing how much Jake from State Farm makes, because the deal is a performance contract rather than a celebrity endorsement.
Why State Farm keeps investing in the Jake character
From a campaign perspective, Jake from State Farm works because the character feels consistent and believable.
He is written as a grounded figure placed into different situations rather than as an exaggerated mascot.
This allows State Farm to reuse Jake across:
- television advertising
- digital and social video
- live promotional events
- licensed gaming and media partnerships
Each additional use increases how much Jake from State Farm makes overall.
Clear summary: how much does Jake from State Farm make?
How much does Jake from State Farm make?
The most accurate and widely accepted estimate is:
$200,000 to $500,000 per year.
That total is built from:
- a long-term brand agreement
- commercial filming fees
- residual payments from repeat broadcasts
- licensed and promotional appearances
FAQs – how much does Jake from State Farm make?
How much does Jake from State Farm make?
Jake from State Farm makes an estimated $200,000 to $500,000 per year.
How much does Jake from State Farm make per commercial?
There is no public figure, but principal actors in national advertising are paid several thousand dollars per filming day, plus residual payments.
Is Jake from State Farm a real employee?
No. The current Jake from State Farm is played by actor Kevin Miles.
When did Kevin Miles become Jake from State Farm?
Kevin Miles became Jake from State Farm in 2020.
Does Jake from State Farm make millions like Flo?
No. Flo’s actor has been connected to her brand for much longer and is associated with significantly higher annual earnings.
Why does Jake from State Farm appear in video games?
Jake from State Farm appears in licensed brand extensions, including the NBA 2K series, to support wider digital and youth-focused marketing campaigns.