 Luis Di Como, SVP, Global Media, UnileverTHE BRANDS & AGENCY LEADERS YOU CAN’T AFFORD TO MISS @AD:TECH LONDON Click here you to buy your ad:tech summit pass and save £100 before 31 July. Single summit passes quote: EB2sum Full 2 day passes quote: EB2 Luis Di Como, SVP, Global Media, Unilever
HOW DO YOU GET A SLICE OF THE FMCG PIE IN A CHANGING GLOBAL ECONOMY?
Unilever’s worldwide sales continue to soar in the rapidly evolving global economy. Luis will explain how he’s steering the FMCG giant through economic and digital change and rewiring its relationships with agencies and media owners – a must for any firm looking to tap into the big budgets and fast-paced world of FMCG. Click here to book your place and save £100! Single summit passes quote: EB2sum.
Full 2 day passes quote: EB2 Justin Cooke, CMO, Topshop DISRUPTIVE, CREATIVE, THE HARLEM SHAKE… WHAT’S NEXT FOR THE DIGITAL BRAND OF THE YEAR?
From a hit Harlem Shake YouTube video to the live streaming of its London Fashion Week show, Topshop’s drive to appeal to digital-savvy consumers has contributed to a 25% rise in online sales, engaged fans and rich data acquisition. Justin’s headline session will show how the brand continues to be cool and get under the skin of the firm’s next big multichannel challenge – ambitious global expansion stretching from East Asia to South America.
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Full 2 day passes quote: EB2 
Paul Smailes, Global Head of Digital, Heineken
THE CONNECTED BEER BOTTLE: A SOCIAL REVOLUTION?
From fridges to wrist watches and now Heineken’s interactive beer bottles, the “internet of things” is arguably 2013’s buzz phrase and a space in which forward-thinking brands are investing for a new era of connectivity. But what opportunities will next-generation microchips create for brands, marketers and consumers? Joined by Tribal DDB’s Sandra Krstic, Paul will examine the strategy driving ‘Ignite’, dubbed the “world’s first interactive beer bottle”.
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Full 2 day passes quote: EB2 Mark Read, CEO, WPP Digital
WHAT DOES A NETWORKED SOCIETY MEAN FOR BRANDS, AGENCIES AND THE GLOBAL ECONOMY?
Mark will navigate ad:tech attendees through the choppy waters of digital transformation in this headline keynote. Faced by the disruptive impact of technology on media, rapid rise of mobile, emergence of global players such as China and the e-commerce revolution, the session will help both brands and agencies to thrive in the quickly global economy.
Click here to book your place and save £100! Single summit passes quote: EB2sum.
Full 2 day passes quote: EB2 Lars Silberbauer-Andersen, Global Social Media Director, Lego
LEGO: THE SOCIAL MEDIA SENSATION
From charting David Beckham’s career to music video parodies and previewing 2014’s hotly anticipated Lego movie, a quick search reveals a global audience of millions of engaged, sharing Lego fans and a brand that has successfully cracked social marketing. Lars’ session will provide the inside-track on Lego’s industry-leading social tactics, offering inspiration on what makes the brick brand tick.
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Full 2 day passes quote: EB2
James Hilton, Co-Founder, AKQA
CREATING WONDER
AKQA’s seamless integration of creativity and technology continues to create wonder for global brands like Nike, VW, Heineken and Audi. James will use a headline ad:tech session to explain how the multi-award winning agency is delivering ever-more sophisticated campaigns in the social, fragmented territory of content-hungry and digital-savvy consumers.
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Full 2 day passes quote: EB2 Matthew McGregor, Political Director, Blue State Digital
OBAMA’S ‘DIGITAL ATTACK DOG’
New York-based Matthew contributed to Obama’s presidential victory in 2012 as the driving force behind the lauded ‘rapid response’ digital communications strategy. The campaign was so successful that Matthew earned himself the nickname of ‘ Obama’s digital attack dog’ and got himself hired by the Labour Party to deliver digital communications in the 2015 election. This keynote session will offer unrivalled insight on how top agencies like Blue State Digital are merging the worlds of politics and social media to deliver compelling messages, recruit volunteers and raise funds. Click here to book your place and save £100! Single summit passes quote: EB2sum.
Full 2 day passes quote: EB2 Click here you to buy your ad:tech summit pass and save £100 before 31 July.
Single summit passes quote: EB2sum
Full 2 day passes quote: EB2 James Drake-Brockman
Head of EMEA, Digital Marketing dmg events
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