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Mediahawk / Email marketing is becoming an ever-more neglected part of the marketing mix as managers start branding it ineffective and “old hat”

How To | Digital Marketing & Analytics Blog | Mediahawk Call Tracking

In this ever-evolving social, mobile and content-based world we’re living in, we sometimes neglect the tried and tested things that still work. Email marketing is becoming an ever-more neglected part of the marketing mix as managers start branding it ineffective and “old hat”. However, this couldn’t be further from the truth, and the facts back this up.