Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman.
We spotted this impressive new video from an Australian company called Focus Point Films. It’s called Tonya Crooks – “The Brow Gal” and you should check it out…
MARS\Y&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer.The campaign launches on May 21 and runs throughout the summer. [more…]
Commercial insurer Hiscox has launched a TV brand campaign with influences from Hollywood. [more…]
