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Have you caught the new M&S summertime ad?

by on April 6, 2012 in Best advertising story, featured item, Lead story, Marketing, Retail, Retail News, Videos

 

The soundtrack to the ad is a special cover version of George Harrison’s classic summer tune, Here Comes the Sun, recorded and sung by Gary Barlow for the occasion – and the action of the day segues sweetly into a campfire scene, where Gary is seen leading the gang in a sing-a-long.

Steve Sharp, Executive Director of Marketing at M&S, said: ‘It’s going to be the summer of a lifetime for our customers and we want to do something extra special to mark this celebratory year. Just like the Royal Family and our sporting heroes, M&S triggers a unique reaction in the hearts and minds of the British public and this campaign really encapsulates that sense of fondness and nostalgia.’

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