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“Social-Media spending is going to explode”: Win awards for your social campaigns

by on April 29, 2012 in Apps, Apps & Software, Digital Marketing, Ecommerce, Email Marketing, Events & Awards, FaceBook, featured item, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Retail News, Search Marketing, Social Media, Tech, Twitter, Websites

Brands’ hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards

Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who’s doing great work in social.

But even though the social category is heating up, shops haven’t yet picked up the pace on submissions. For example, many Shorty Awards categories have only one or two competitors. This year presents a great opportunity: Cannes Lions, Shorty, Mashable, Webby, Bees, and more are looking for great paid social campaigns to honour.

But what does it take to create a great campaign in social? That’s what we’re going to explore in this article. If you want to do award-winning work, you need to focus on the following seven essential campaign elements.


For the seventh year in the UK, the online marketing and advertising community will come together for ad:tech London 2012 to reveal the latest digital trends and market figures, share best practice and address industry challenges.

Whether you’re a publisher, advertiser, marketer or business owner, ad:tech helps you harness the power of digital.



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