Shaken & Stirred - Influential Brand Profiling and Positioning


SKYCIG, the UK’s leading electronic cigarette brand, proudly announces Mr Andy de Caso’s appointment as National Sales Director. Leading the SKYCIG sales team, Andy previously worked for tobacco giant British American Tobacco. The appointment is a revolutionary move that not only showcases the rapid growth of the e-cigarette industry to-date, but one that strengthens SKYCIG’s position as the market leader even further.

Andy has been joined by Tracy Sutton, also previously from British American Tobacco. Both are keen to remain at the forefront of industry and see the e-cigarette business as the future category leader. Andy will be overseeing the transition of SKYCIG products from online into retail; a key strategic move that has enabled SKYCIG to be an unchallenged driving force within the industry.

Andy de Caso, SKYCIG National Sales Director, says“I have been analysing the e-cigarette industry for some time, and I’m hugely impressed at how much it has thrived, especially in recent months. I see this business and industry as a whole as the way forward. It offers massive amount of potential to create a revenue stream for the retail trade – I’m very eager to get started.

Having worked within an established consumer category highlights just how much faith I have in this new industry. I don’t doubt that my move is a huge coup for the e-cigarette industry too. I’m thrilled to be appointed National Sales Director at SKYCIG as they are the leading brand in the UK, and it’s a quality brand that can be trusted”.

Damien Scott, SKYCIG UK Commercial Director, comments: “SKYCIG are delighted to have appointed Andy as the business’ new National Sales Director. He has valuable experience, and I believe that the e-cigarette industry can learn a lot from him and his breadth of consumer knowledge.  The experience he has gained working for British American Tobacco is a real coup for not only SKYCIG, but for the electronic cigarette industry as a whole; it really highlights how bright the future is for everyone involved”.


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