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Important news for asset management marketers / Eloqua Asset Management has been launched

by on October 15, 2012 in Lead story, London & South East

Eloqua  today announced the release of Eloqua Asset Management, a solution that enables mutual fund wholesalers, institutional asset managers, and marketers within the financial services sector to strengthen relationships while reducing overall marketing costs.

Building on Eloqua’s experience in the financial services market helping companies surpass their marketing and revenue performance goals, Eloqua Asset Management is the first solution designed to meet the needs of asset management marketers.

Today’s asset management marketers and wholesalers are facing increased pressure to communicate and engage more effectively with financial advisors within a highly regulated business environment. Ensuring consistent, personalised and auditable communication between asset management firms and distribution channels is critical to increase trust and reduce costs,” according to CEB TowerGroup research director Gert Raeves.

Eloqua Asset Management offers marketers a unique set of features and functions including best practice templates and workflows along with a structured content approach that can be used to send highly personalised communications to advisors. Specific services have been designed to support the implementation and education needs of asset management marketers, including SmartStart Asset Management, an onboarding methodology which helps get asset management marketers up and running with campaigns in one to three days.

“Eloqua has a diverse customer base and we recognise that not all marketers are primarily focused on leads,” said Joe Payne, CEO, Eloqua. “Asset management marketers care about expanding a wholesaler’s business, increasing assets under management, and improving relationships with financial advisors, fund managers, and consultants.


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