Shaken & Stirred - Influential Brand Profiling and Positioning

Why content marketing is your key to B2B lead generation

You have a great product or service to offer with some beneficial features that no one else really has. Ultimately, you help your customers solve a key problem in a way that will save them money, make them more of it or help them beat out their competitors. But you’re not getting as much as exposure as you would like or generating as many leads. Does this sound familiar?

Companies are discovered in many different ways, but if you want to be found by your potential customers and prospects when they’re looking, you need to think about who your audience members are, what kinds of things they are reading, what information they are looking for and where they are looking for it.

Today, 83 percent of B2B buyers use online channels to research B2B brands – and your business has to be part of the online landscape if you want to stand out. You can’t get people to learn about your services and ignite sales – or at least conversations – if prospects aren’t even aware of your company.


Top B2B marketers are attracting customers by producing content about customer interests. Are you?

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