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Nathalie Nahai / How to pro-actively optimise your web and social media strategy

Web Psychologist Nathalie Nahai to Keynote at The Conversion Conference London later this month

Rising Media, producers of Conversion Conference London, today confirmed that Nathalie Nahai, Web Psychologist and author of the best selling book “Webs of Influence: The Psychology of Online Persuasion” will be a keynote speaker at this year’s London event

Conversion Conference London brings together a host of international experts, with a programme of engaging presentations and interactive sessions which explain how to improve sales and dramatically increase your site’s conversion rates.

Conversion Conference London 2012 takes place on 27-28 November at The Business Design Centre, London.

Conversion Conference London 2010

Nathalie Nahai is a renowned persuasion expert, global speaker and founder of business consultancy The Web Psychologist. In her keynote presentation she will show delegates how their target markets think and how to pro-actively optimise their web and social media presence to influence brand perception and consumer behaviour.

Matthew Finlay, CEO of Rising Media, said:

“Nathalie is a global speaker and expert on Web Psychology.  In her Keynote presentation she will reveal some of the secret strategies that make consumers click and engage online, from the colour of a website to the choice of promotional image. Web Psychology is a science used by businesses to increase the effectiveness of their websites. This is an opportunity to hear from one of the world’s leading authorities on this fascinating subject.”

Nathalie will be signing copies of her book “Webs of Influence: The Psychology of Online Persuasion” at this year’s conference.

The best selling book expertly draws from the worlds of cross-cultural psychology, neuroscience and behavioural economics to give business owners and entrepreneurs the essential how-to internet marketing guide.

Delegates will be able to purchase a copy at the event or order a signed copy when they register for the conference at All delegates will receive a 30% discount.

Conversion Conference London is the only event dedicated to achieving maximum ROI from online marketing and sales through tracks which cover the key topics of persuasion, best practice, hands-on and testing tools. There will be live landing page tests and expert panel discussions, as well as networking opportunities where delegates can speak to the panel members and meet online sales and marketing experts from leading global companies.

The Conversion Conference Advisory Board

The Conversion Conference Advisory Board consists of the following members:

Richard Baxter, founder and director of SEOgadget. Dr. Karl Blanks, Chairman Conversion Rate Experts. Rob Jackson, founder Conversion Thursday UK. Stephen Pavlovich, director Conversion Factory.  Paul Rouke, head of usability, trainer and consultant, PRWD.

Data Driven Business Week

Conversion Conference London is one of the Data Driven Business Week group of conferences taking place in November. All conferences are designed to accelerate business competitiveness through the successful adoption of analytics, voice-of-customer and online marketing best practices.

The Data Driven Business Week conferences include: Conversion Conference, Predictive Analytics World, eMetrics Summit and International Search Summit. See for details.

About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming & Gambling Summit, Smartphone & Tablet Games Summit, AllFacebook Marketing, Semantic Technology & Business Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See for more info.

Media Contact

Jackie Bissell, Rising Media

+ 44 1580 714332, + 44 7710 512617

For Sponsorship and Exhibition Enquiries

Nick Paul, Rising Media

+44 1580 714731  , +44 7796 434 386

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