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Traffiliate for Mobile / New version analyses hundreds of mobile variables in real time to automatically generate media plans that optimise ROI

by on December 18, 2012 in Lead story, Mobile, Mobile/Tablet, Retail News

DMG  a global provider of digital advertising solutions for online, mobile, and social, announced today the availability of the newest version of its Traffiliate for Mobile platform including new targeting capabilities, landing page optimisation and automatic media plan generation.

Using patent pending technology, Traffiliate for Mobile automatically analyses and optimises hundreds of mobile variables to generate the best media plan, with precise targeting that will meet CPA goals for mobile advertisers.

Traffiliate for Mobile monitors a wide range of parameters, including: Carriers, OS, Device Make and Model, Publishers, Geo, Browser, and connection type to find the combination that delivers the highest conversion rate, enabling advertisers to focus on best-performing channels for more precise and cost effective media buying.  It aggregates and manages multiple mobile parameters to unified reporting allowing a full comparison between DMG’s network publishers, to find the best match to its advertisers. In addition to increasing ROI by finding the best and most qualified click for the advertiser, Traffiliate for Mobile eliminates costly and inefficient labour-intensive tasks.

As part of providing full service to digital advertisers, DMG also offers advanced tracking and unified reporting across multiple platforms, HTML5 creative for the most engaging mobile ads, and consulting services for boosting mobile campaign performance.

“With the increasing demand for effective mobile advertising, there is an urgent need for new methods for mobile ad measurement, analysis and optimisation, “said Hilla Dagan, Director of Mobile Division at DMG.  “We are committed to enabling advertisers to take advantage of this growing mobile opportunity by continuously creating new technologies and services to successfully track, engage and convert mobile users.”

ABOUT DMG

DMG is a global digital advertising network serving advertisers, agencies and publishers.
Utilising its unique optimisation methodologies and technologies, DMG offers a full cross-platform solution, in online, mobile and social . With over 350 clients worldwide, DMG reaches over 300 million unique users and delivers hundreds of thousands of campaign conversions every month.

For more information, visit www.dsnrmg.com.

 

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