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evian, MEC Access, Greenlight, Hotels Sector Report, Zoom Media, Gym TV

by on March 31, 2013 in Apps, Apps & Software, Ecommerce, Email Marketing, Events & Awards, FaceBook, featured item, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, News you can use, Online Advertising, Online Video, Pinterest, PR, QR Codes, Regional, Retail, Search Marketing, Small Business, Twitter

evian® and MEC Access have won the Sponsorship Continuity category of the prestigious Hollis Sponsorship Awards, in recognition of evian®’s sponsorship of The Championships, Wimbledon.

The UK’s top selling water brand has sponsored The Championships, Wimbledon since 2008, and evian®’s Live young suite has become a regular fixture in showbiz calendars. Last year evian® and MEC Access took their campaign to more people than ever before, with an evian® Ball hunt through social media, a Live young experience for tennis fans in the Wimbledon ticket queue, and an evian® Café inside the grounds.

In-store, key retailers successfully activated small formats around the event in 2012, driving growth of 5.2% in small format singles and 1.3% multipacks compared to the previous year. *

The Hollis Sponsorship Continuity Award is open to campaigns which have been up and running for four years or more. In order to be shortlisted, they need to demonstrate to judges how the campaign has evolved over time.

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Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from leading independent digital marketing agency, Greenlight.

Greenlight’s ‘Hotels Sector Report – Issue 15’ identified the most popular search terms consumers used when they went to Google UK to look for hotels in short haul, long haul and domestic destinations.

In February, UK consumers made over 845,000 searches pertaining to hotels. Searches for hotels in domestic destinations were most popular, making up 36% of all hotel-related queries.


Zoom Media
, the world’s leading provider of Gym TV, can now announce the renewal of its media and advertising contracts with four of the UK’s biggest health and fitness brands.

This ultimately provides national brand owners with the opportunity to advertise to a hard-to-reach 14.2 million* affluent gym-goers who are typically low consumers of traditional TV advertising.  The network is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers.

The long-term exclusive contract renewals are with Everyone Active, Kinetica, Harpers and De Vere Village Hotels and these will see Zoom operating a white labelled, bespoke digital audio video media network across the 180 fitness and health centres these health brands operate between them.  Zoom will be upgrading and installing its revolutionary suite of high definition media products including digital signage and overhead entertainment, customised music TV programming and communication functions which enable health club members to engage and make choices about their gym experience.

In addition Zoom will continue to handle all digital advertising opportunities on behalf of the leisure groups through both its national and regional sales teams.  These sales teams can now offer their brand partners high impact advertising opportunities through over 4,000 screens in 700 locations. To optimise reach and opportunities to view, Zooms’ screens are placed in the areas of highest dwell time within the health clubs owned by network members which also include Virgin Active, Fitness First and David Lloyd.  The renewed contracts strengthen Zoom’s position as the leading provider of Gym Media, with an extensive geographical reach for implementing major national multi-media campaigns, with the ability to blend digital advertising with ambient advertising and experiential activity.

 

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