Shaken & Stirred - Influential Brand Profiling and Positioning

All about The Purple Agency, British Paralympic Association, Mark Wynn

The British Paralympic Association (BPA) has appointed The Purple Agency, part of Adare, as its digital agency following a four way pitch.

The appointment, which runs for four years until Rio 2016, will see Purple lead the strategic planning and development of all of the BPA’s online channels and key digital assets including the redesign of the Deloitte Parasport website, management and maintenance of the ParalympicGB website and the development of micro sites and social media channels.

Says Mark Wynn, digital director, The Purple Agency: “For some time The Purple Agency has been developing a strong presence in the sports marketing sector, and this win confirms our credentials in no uncertain terms. To say that we are delighted to have been selected to support the British Paralympic Association is putting it mildly.

Everyone at the agency has been completely committed to winning this account and having done so is a really fantastic achievement and a landmark in the agency’s development as a major digital player.”


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