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Video / The Food Slot / Sainsburys’ could have used this concept six or seven years ago

Here’s something to spice up that mundane trip to the grocery store. To prove that Hellmann’s mayonaise goes with just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipes made with Hellman’s. (This fits in extremely well with Sainsburys’ strategy of six or seven years ago – editor) Via adRants

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and an actual sample  made with the mayonnaise.

Apparently, four months of research and development were necessary to guarantee both a working system and quality food. Unilever’s chefs and the engineers and tech team of production company, Hungry Man Projects, worked together to create the machine.

Via adRants


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