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Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director at the International Content Marketing Summit

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards.

Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, 27th November 2013, joined by leading industry speakers including Matthew McGregor, director of digital rapid response for President Obama’s 2012 re-election campaign.

The Summit will see thought leaders from the content marketing industry gather for a day of education and inspiration at the world’s leading content marketing conference. Whether listening to some of the world’s top marketers dissect their groundbreaking campaigns or senior agency heads explaining their latest content strategies, there will be a huge amount for attendees to take away from the day.

Chaired by respected journalist and broadcaster Krishnan Guru-Murthy, the CMA has already confirmed the following speakers:

–         Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, Coca-Cola

–         Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director, Blue State Digital

–         Guy Dunn, Head of Content Marketing Division, The Economist

–         Nick Cohen, Head of MediaCom Beyond Advertising, MediaCom

–         Oliver Snoddy, Head of Planning, Twitter

–         Nikhil Shah, Co-founder, Mixcloud

–         Ronojoy Dam, Creative Director, Vice

Case studies, panel discussions and presentations on the day will also cover:

–         Current thinking around content marketing and key insights into strategy and planning

–         Expert guidance on understanding customer trends and technology changes

–         The latest research into the industry and how it will develop over the next ten years

–         An understanding of how to create an effective integrated multi-platform campaign

–         Advice and guidance on how to make content marketing work for your brand

Clare Hill, managing director, CMA, said: “We have entered a new era of marketing where content strategy is driving the marketing and channel mix. This year’s summit will show how we can shape this new era. Global experts from the world’s leading brands will share insights on how their content marketing strategies are working for them. The Summit will also look to the future and examine how the rise of mobile, increased digital capability and an avalanche of data are all converging to give marketers and agencies the power to create campaigns with fantastic levels of effectiveness.”

Also taking place at Old Billingsgate, on the evening of 27th November, is the International Content Marketing Awards 2013 – the biggest night in the content marketing calendar, with agencies from around the world offering up their greatest work from the past 12 months. This year, to reflect the channel-neutral nature of the fast-moving content marketing sector, the bulk of the award categories are judging entries on content alone, regardless of the platform it’s delivered on.

So for the first time, whether it’s a mobile app, a website, a print publication, a social media campaign or an entire integrated solution, as long as the entry featured is content produced for a brand, it stands an equal chance of winning.

Clare Hill continued: “The Content Marketing Awards provides the industry with a stunning showcase of talent, determination and expertise, and a source of inspiration and insight for brand marketers the world over. We look forward to recognising the innovative multi-channel work of our members.”

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