Adobe, Sarah Duffy, Enterprise Vision Awards, Michelle Hill, 2013 Mobile Consumer Survey

After a year of substantial growth, Lancashire’s Red Hen Creative founder, Sarah Duffy (top right) , has been shortlisted as a finalist in the prestigious Enterprise Vision Awards in the Creative Industry of the Year category.

Created to honour women across the North West who have demonstrated exceptional entrepreneurial growth, gutsy business start-ups and inspiring business acumen, the EVAs are a unique celebration of ‘girl power’ and really showcase regional business successes in an extremely challenging climate.

As part of the grueling judging process, Sarah was scored by an independent panel of judges, and was successfully shortlisted for a twenty minute interview with the panel. The judges’ scores are combined with an online public vote, with the winner announced at a glamorous awards ceremony at the Hilton Hotel in Blackpool on Friday 4 October.

Sarah comments: “Red Hen Creative was a dream, an aspiration which I’d strived to realise for quite some time so when I took the leap last year, I was excited and terrified in equal measures. Setting up in business at any time is always a gamble, and never more so than in the current economy however, despite all of this, I knew the ethos and unique business model and structure we have would set us apart.

Content marketing and social media agency, Red Rocket Media, is to feature in the second edition of ‘The Best Digital Marketing Campaigns in the World’ for its Britain’s Best Office Dog Facebook campaign.

The campaign – called ‘Where irrelevant content is totally relevant’ – will feature alongside other huge successes such as Evian’s ‘31 ways to live young’ and Red Bull’s amazing stratospheric skydive. In particular we want to see campaigns from advertisers and agencies who have demonstrated brilliance with small budgets.”

The campaigns included in the book, the first edition of which was a bestseller on Amazon and translated into seven languages, have been selected by Damian with the support of a panel including Google, HSBC and the BBC.

Red Rocket Media marketing manager, Michelle Hill, said: “We are over the moon to have been selected for inclusion in the book, particularly as our campaign was delivered on zero budget.

Adobe has released the results from its global 2013 Mobile Consumer Survey, in which it asked more than 3,000 mobile users in Europe and North America about how they use their mobile devices to surf the web and what they want most from their mobile experiences. The results prove that a singular mobile strategy is no longer good enough. Key findings include:

55% of Europeans reported preferring Android phones, with only 23% preferring iPhones

• Consumers said 80% of tablet use happens at home, and this is likely why tablet users spend more at online retailers than Smartphone users
• Consumers devote a significant amount of time to their tablets, with 26% using them daily between 1 to 4 hours, and 7% reporting more than 5 hours per day of usage
• For consumers who own both a smartphone and tablet, the primary device is still the smartphone (77%), but tablets are making strong headway as a primary device, up from 12% in 2012 to 23% in 2013
• A 60% average satisfaction rate for both websites and apps indicates a strong opportunity to improve experiences for mobile audiences, because 40% are neutral or not satisfied

Please see the full report for further information HERE.