TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

A first for Nivea, daretodip London Underground stunt

Great PR stunt from Nivea for their #daretodip campaign, send bikini-clad real women on the London underground!

See all the pictures

Sabine Gruchet writes … It was an ordinary fearless day in the world of a Plus-Size Model executing a daring, and first for Nivea, #daretodip a little while back. Along with group of bikini babes I stripped down to help promote the brand’s campaign encouraging women to celebrate the looming ‘first-reveal’ of summer moment, rather than fear it.

I just loved doing this Nivea Dare to Dip campaign for Nivea UK – The stunt saw us ladies travelling London Underground lines during rush hour to recruit other female commuters to sign-up and support each other in their first dip of the summer, and to participate in a special outdoor swimming pool that will be installed in London’s Covent Garden on Saturday 11th May.

Needless to say our bikini beauties caused quite a stir with highlights including a group of young boys on a school trip spotting loads of near-naked ladies on the Underground.

1 thought on “A first for Nivea, daretodip London Underground stunt”

  1. Pingback: A first for Nivea, daretodip London Underground stunt - Just Get Inspired

Leave a Comment