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Isn’t all beer cold? / Four ways to differentiate your cold beer from every other cold beer

We can imagine the the amount of head scratching that went on among Clemenger BBDO creatives after being briefed by Carlton on their new beer which is called…Carlton Cold.

We’re sure it was like, “Say what” Isn’t all beer cold? How the hell are we going to differentiate this cold beer from every single other beer brand in the world?”

So what’s a creative to do when tasked with marketing a product that’s exactly the same as every other product in its category. Well you go for the stupid, the crazy, the weird, the odd. That’s what you do. And Clemenger certainly achieved that with these four :15’s they created for the brand.


 

2 thoughts on “Isn’t all beer cold? / Four ways to differentiate your cold beer from every other cold beer”

  1. Pingback: Isn’t all beer cold? / Four ways to differentiate your cold beer from every other cold beer - Just Get Inspired

  2. Isnt’t all beer cold? Isn’t all beer cold?? Sounds like ad executives and industry pundits need to get out and experience more of the world beyond the gp lager taps of London and New York. And before anyone responds with pointy fingers about barmy Brits and their unnatural liking for warm (as well as cold) beer, there’s an erudite article on the subject from the North American Brewers Association, who aren’t even based in Canada or Mexico anything dodgily unAmerican like that ;), at http://www.northamericanbrewers.org/warmbeer.htm.

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