TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. Can this startup make an inefficient industry run more smoothly and logically? Read ON

It costs less than $2,000 to run a PR agency. You buy a media database, write a mediocre 400-word email about a company, and perform a mail merge. Boom, you’ve got an ‘agency.’

Now, any PR professional worth their salt will tell you the real value of any agency is in its ‘strategic thinking,’ (planning), ‘brand awareness’ (how you sound/look), ‘competitive analysis’ (who are your competitors?) and ‘social media’ (you should talk to your customers on Twitter/tweet sometimes.) But the sad truth is that PR has devolved into getting journalists or bloggers to write about your client on the internet, which has only deepened the age-old mutual hatred between reporters and the people who pitch them.

Yahoo! Tech Editorial Director Rafe Needleman’s Pro PR Tips crystallizes this fatal desperation. Read ON