Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : Infectious Media hires new data science & analytics chief to drive real-time advertising

Infectious Media, the real-time advertising specialist, has appointed Dr Roy Rosemarin to the newly created role of Head of Analytics and Data Science.

Dr Rosemarin will report to the COO and be responsible for the strategic development of advanced machine learning algorithms and statistical techniques to drive the efficiency of the company’s proprietary bidding technology. He will also lead a cross-functional team tasked with expanding client insight.

Dr Rosemarin joins from the finance sector where he held various roles within the data science field. His ad tech experience stems from time spent at Adfonic, where he designed a system for buying adverts based on predictions of user behaviour and yield management strategies.

“This is a very exciting role, uniquely fitting my skills, experience and interests,” says Dr Rosemarin. “Infectious Media has an unparalleled reputation for innovation in real-time advertising. So the opportunity to influence the development of the company’s unique technology and work with their team to deliver a great service to leading advertisers was one I couldn’t resist.”

Andy Cocker, COO and Co-founder at @Infectiousmedia adds: “Adding Roy’s statistical and data science knowledge to the expertise of our engineers and developers will improve our ability to understand and predict the real-time landscape to deliver smarter solutions and even more efficient campaigns for our clients globally.”