Shaken & Stirred - Influential Brand Profiling and Positioning

Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

NSPCC hands PR account to Amaze 


The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster…


Ideal Media launches Olanola, a new social content platform 


Ideal Media, a content discovery company founded in 2013, announces the launch of Olanola – a new social content platform which combines a powerful website builder with embedded social functionality and audience development tools.

Eder Holguin (Pic)


Gartner says the business consumer requires a digital workplace 


Gartner, Inc. said that IT leaders have a significant opportunity to contribute to the business by creating a more flexible work environment that accommodates the needs of the business consumer.


Weber Shandwick -New research 


A subtle but fast-growing shift is taking place in companies across industries and the world:


Ensighten unveils Ensighten Inform to unify digital marketing and website monitoring 


Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced Ensighten Inform™, which delivers the first unified platform for …


Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products | TheMarketingblog 


New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences,

Bridge PR hits the road with AYS Logistics 


A national PR agency based in Coventry has hit the road working with international logistics and road freight specialist AYS Logistics.

Bridge PR & Media Services has been contracted by the Solihull-based logistics firm to deliver greater trade awareness of the company’s core services throughout the manufacturing and distribution sectors, and raise its profile on a local level throughout the Midlands.

Picture is Denise Taylor : Managing Director – Bridge PR & Media Services


Toucan’s recent involvement with Ocean Spray at the RHS Hampton Court Palace 


With so many food and drink products to choose from (the average UK supermarket contains over 45,000 product lines*), and so little time to choose (the average shop lasts less than 30 minutes**), influencing behaviour must start long before the trip to the shops if it is to be successful.

And creating a memorable experience for shoppers and consumers by giving them the chance to really engage with a brand is key.
Take our recent involvement with Ocean Spray at the world’s biggest annual flower show, RHS Hampton Court Palace.


Purple WiFi supports launch of Friendly WiFi scheme 


Purple WiFi is proud to support the Friendly WiFi scheme, which protects children & young people from inappropriate content accessed on public WiFi networks


Ad revenue optimization platform SponsorPay rebrands as Fyber 


The company has 180 employees and plans on hiring 70 more this year.


Dove: Colour recognition posters