Shaken & Stirred - Influential Brand Profiling and Positioning

Positec, the holding company for Power Tools products Worx, appoints adconnection to £2m media account

Positec, the holding company for Worx power tools, has appointed adconnection to its £2m media planning and buying account.

Positec is an ambitious longstanding company focussed on building strong brands globally to the highest manufacturing levels.  Worx produces a range of innovative and award winning, high quality power tools for home and garden including the Jaw-Saw (Safe chainsaw), Tri-Vac (Garden Leaf blower and vacuum) and the Landroid (robotic garden mower).  They also have huge green credentials with zero emission products.

@adconnectionUK are planning a big autumn push across TV and digital, with digital running throughout the year to support sales in the top stores and also online through Amazon.

Carly Bidwell, Marketing Manager /  Jim Kirkwood, EMEA Product and Marketing Director said: “With our innovative and award winning products, we are keen to showcase our brands in the UK for the first time this year. adconnection’s strong background with launch and growth brands, creativity and standout and proven track record at achieving robust ROI’s made them the obvious choice for launching in the UK market. We look forward to some great results going forward.

Nick Baum, Client Service Director at adconnection added: “We’re delighted to be working on such an innovative company to deliver equal innovation in media, and look forward to contributing to their ambitious growth targets. We are constantly working to secure the best partnerships with media owners in order to maximise value for their business.