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Shaken & Stirred - Influential Brand Profiling and Positioning

Big Blunders : Fury as Lottery bosses admit they published the WRONG winning numbers

  • Embarrassing ‘balls-up’ saw wrong Lucky Stars numbers published online
  • Users were furious about mix up which may have left winners out of pocket
  • Lottery bosses apologised and vowed all winning tickets have been fixed
  • Eagle-eyed entrants took to Twitter to point out the publishing blunder