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Affiliate Window launches public interactive reports

by on April 20, 2016 in Digital Marketing, Ecommerce, Lead Article, Lead story, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Rock 'n Roll

Affiliate Window launches public interactive reports

Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.

For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available.  The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves.

The importance of the new feature

The newly launched interactive reports help to drive insight, enabling marketers to make better informed decisions. This unique insight will include reports on important industry topics, such as how seasonality affects trading, benchmarking by sector, and monthly mobile commerce updates. Marketers will be able to understand the share of traffic and sales, average order values and conversion rates by device.

How does it work?

To access all of the interactive the reports, all you need to do is download Tableau Reader. Anyone can download this free tool. The Reader then allows you to view and interact with dashboards that have been created. Each report includes a user guide for the report – indicating the filters that can be applied to the data.

Matt Swan, Head of Business Intelligence says ‘At Affiliate Window we have unparalleled access to data across the affiliate channel. This puts us in an incredibly strong position to share industry trends and insights. From understanding customer journeys within the channel to identifying sector trends, the launch of the Strategy Hub has enabled us to share our findings.

Our latest interactive reports have provided us with a platform to allow everyone to access and interact with our data for the very first time. This should provide the basis for them to make more informed decisions around their campaigns.’

We are continually striving to democratise our data to help our partners make the most informed decisions around their programmes. If there are specific reports, or data points you would like to see shared please do feel free to get in touch and make a suggestion by emailing strategy@affiliatewindow.com

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