Shaken & Stirred - Influential Brand Profiling and Positioning

Carphone Warehouse social video campaign by 1000heads

Leading word-of-mouth agency 1000heads, has launched a brand new social video campaign on behalf of Carphone Warehouse to celebrate the launch of the Huawei P9 phone. The aim of the latest campaign is to bring to life the Huawei P9’s camera abilities.

The campaign is built around three videos, developed and produced by 1000heads. The three, tongue-in-cheek, videos portray parodies of three very eccentric characters – a hipster, a foodie and a photographer – all getting carried away with their photography skills, whilst using the P9.

The first video, which appeared on Carphone Warehouse’s Facebook channel on Friday 27th May, has already hit 186,000 views, and had 29 shares and 162 likes, and shows the hipster character walking through East London with his P9. He then goes to elaborate lengths to capture a #facesinplaces photograph. The next video, which appeared on Tuesday 31st May, has so far had 295,000 views, 21 shares and 202 likes, shows a foodie crafting the perfect picture of her food, which turns out to be a pot noodle. The latest video broke on Friday 3rd June, and has amassed 273,000 views, 22 shares and 125 likes in less than a week. It shows a passionate photographer taking ‘serious’ shots, but it’s soon revealed he’s actually capturing cat pictures.

Laura Ashwell, Senior Account Manager at 1000heads said: “Our concept was inspired by the fact that the competitive features of the P9 camera unleash the creativity inside you – enabling anyone to get carried away with photography, no matter how ordinary the subject. The videos play on popular social trends to connect with a social-media attuned audience, and were created with subtitles and in short-form to account for the viewing behaviours we see across channel.”

Angela Bertram, Social Media Manager at Carphone Warehouse said: “1000heads has really tapped into the essence of the P9 with these light-hearted social videos. We’re really impressed with the quality of the videos, and the results show that our audience has really embraced the campaign so far.”

1000heads has worked with Carphone Warehouse since January 2016, providing social content support and strategy for their primary channels Facebook, YouTube and Twitter. The Huawei P9 videos mark the third campaign 1000heads has created with Carphone Warehouse. In March, they created the #AllStar 360 – a 360 video review for the Samsung S7 launch, working with 4 of the UK’s top tech reviewers. Shot in a single take, the 360 video content has achieved over 936,000 views since posting, across Facebook, Twitter and YouTube, and has resonated with audiences because of the innovative format and breadth of opinion on offer.

Following on from the success of the #AllStar360, 1000heads also u, as part of Carphone Warehouse’s ‘Don’t Ask, Don’t Get’ brand campaign. The campaign offered fans the chance to upgrade the ordinary moments in life, and the winning suggestion saw a walk home from work transformed to a ride with a Harley Davidson entourage. The video of the commute achieved over 771,000 views on Facebook, 658 likes and 52 shares.