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Watch : Castrol partners with Jaywing to launch record breaking story in new documentary P1800S, only ever using Castrol oil

by on June 6, 2016 in Events, Events & Awards, Lead Article, Lead story, News you can use, Nuggets, Videos

The campaign, centred on a 15-minute film called ‘The 3 Million Mile Journey’ set in the heart of New York, showcases the fascinating journey that Irv Gordon has taken over the last 50 years.

Back in 1966, now retired science teacher, Irv Gordon bought a brand new Volvo P1800S. Since then, he’s travelled the equivalent of to the moon and back six times, having only ever used Castrol oil to lubricate his engine.

Building on its near ten year relationship with Castrol, Jaywing was tasked with maximising the partnership between the oil brand and the record holder, to bring the unique story to life and provide an opportunity for motoring enthusiasts to learn about this new collaboration. The launch forms part of a wider approach to produce engaging content that positions Castrol GTX as a quality oil and technical pioneer in its field.

The film, presented by Formula One presenter Lee McKenzie, boasts technical insight from the University of Cambridge which performed analysis on parts from the 50-year-old car to reveal the innovative merits of using Castrol GTX to help extend engine life. Technical details are well balanced with beautiful shots of New York’s cityscape and the state’s winding country roads, with input from Top Gear’s Cameraman, Toby Wilkinson.

Jaywing has been hands on from the beginning of the planning process for the ‘3 Million Mile Journey’ documentary, developing the concept and storyboarding the film, through to designing and managing the set build.

Following production of the film, Jaywing has been responsible for planning the activation of the film, which will be rolled out globally from 1st June via Castrol GTX digital platforms and on its social media channels.

Maria Vardy, Managing Director, Jaywing said: “The story of Irv is phenomenal and testament to the quality of Castrol oil’s capabilities in extending the life of an engine. We were therefore very excited to work on this project and bring the story to life. The ‘3 Million Mile Journey’ film is the culmination of a great deal of planning and co-ordination and we’re confident that it will drive the desired results for Castrol GTX. Having worked with Castrol for almost ten years now, we can’t wait to get stuck into the next opportunity, as the brand continues to innovate and go from strength to strength.”

Irene Quero, Global Brand Director, Castrol GTX said: “When we discovered Irv’s story we simply couldn’t keep it to ourselves. Following previously successful work led by Jaywing, we briefed the agency to bring the story to life, resulting in the delivery of the fantastic ‘The 3 Million Mile Journey’ film.  We’re tremendously excited to see the launch of the film, and hope to see it drive buzz and engagement for the brand within the motoring enthusiast community and among the general public.”

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