Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : Emily James at RKCR/Y&R and Victoria Buchanan and Simon Poett at Tribal Worldwide London

RKCR/Y&R completes management line-up with promotion of Emily James to Chief Strategy Officer

RKCR/Y&R has completed its senior management triumvirate by promoting Emily James to the role of Chief Strategy Officer.

Emily James, who was previously Head of Strategy at RKCR/Y&R, joins Chief Executive Officer Jon Sharpe and newly appointed Chief Creative Officer Jonathan Burley on the agency’s executive management team.

James, who reports to Sharpe, will oversee and lead the strategic vision for the agency.  She will be replaced in the role of Head of Strategy by Tamsin Djaba who joined RKCR/Y&R as Strategy Partner earlier this year from Droja5 and previously was Head of Innovation at Fallon London.

James has worked at RKCR/Y&R for over ten years and has helped create award-winning campaigns for brands such as M&S, Virgin Atlantic and the BBC. She has Authored four award-winning IPA Effectiveness papers, including two Golds, for Virgin Atlantic and the Home Office, and two Silvers for Virgin Atlantic and TfL.

Tribal Worldwide London has promoted Victoria Buchanan to Executive Creative Director to work alongside fellow ECD Simon Poett.

Buchanan will hold a position on the Executive Board, reporting to Tom Roberts, Managing Director. Buchanan has been at the agency for 16 years and is responsible for award-winning campaigns across Volkswagen, O2 and Guinness.

A passionate mentor and champion for diversity and encouraging women in creative and tech positions in the industry, Buchanan will continue to lead innovation and collaboration at Tribal Worldwide London alongside Simon Poett.

Tom Roberts, MD at Tribal Worldwide London said: “As Tribal continues to grow we are strengthening and broadening the skills within the leadership team. Victoria is simply one of the best creative minds in the industry and having worked alongside her for the past sixteen years I am thrilled to announce her promotion to Executive Creative Director.

She’s a champion of brilliant thinking with a human touch, who has consistently fused creativity & technology in new and exciting ways throughout her career. Victoria’s partnership with Simon Poett, our incumbent ECD, is the beginning of a new era of creative leadership at Tribal.”