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Shaken & Stirred - Influential Brand Profiling and Positioning

Sony Mobile – #MissNothing, Live Everything

It’s called #missnothing, live everything – it’s an influencer-led activation spanning the next 4 weeks across both Sony and influencer social media channels.

Throughout the next month we’re working with 16 global influencers who are aligned to Sony passion points:  we’ve got runners and cyclists, musicians and gig goers, artists and creators, and finally travellers and adventurers. We’ve given them all a brand new Xperia X which has a great piece of tech inside that anticipates movement so your photos come out without any blur.

They’re all taking and sharing photos that truly sum up what it means to either live fast, live loud, live bold or live wild. Each week has a new theme and this week we’re featuring those who live fast. We’ve got an epic trail runner from Cape Town, a BMX Pro from Brisbane and Brazilian-based action photographer who will be taking over the Sony Xperia Instagram this week and sharing their epic shots.

The launch video was created by the wonderful Motion team here (Huge thanks to everyone in Motion, in particular Winston) and was released on Friday. Check it out on YouTube here:  https://www.youtube.com/watch?v=UG_cBNvSTfM. It’s had just over 69,000 views on Facebook since Friday.

A big shout out to the whole Sony team, in particular (but in no specific order): Phil & Mark, Luke & Dave, Matt & Carl for the creative thinking, Mash, Rob and Dan for the strategy, Harith, Lee and Anita for the copy and design, Winston and the Motion team, Martina and Jess in social and Olivia for all their hard work as well as everyone else on the Sony team who have all been involved in some way, shape or form over the last couple of months.

Give Sony a follow on Instagram, Facebook or Twitter to see it all unfold. And if you’ve got any great pictures to share, please do so using #MissNothing and #Xperia.