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Havas Media Group, Sky Media and King Content join The Content Marketing Association

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and King Content.

Havas Media Group’s content proposition centres on the intersection of media and content, blending its media and creative capabilities from across the Havas Media Group and wider network, to ‘fuel the media’ with the most engaging and credible content in the most relevant and effective channels.

In 2015, Havas Media Group was shortlisted for ‘Best Video’ at the CMA’s International Content Marketing Awards.

Paul Frampton, CEO Havas Media Group UK and Ireland, said: “Havas Media Group has, for some time, been flying the flag for building rather than buying media and our content offering is a natural product of this way of thinking. Dynamism and collaboration are key to driving this forward: by pairing media and creative expertise from across the group, as well as developing a bespoke network of partnerships, we can deliver best-in-class branded content that reaches audiences in the most effective way.”

Sky Media instils creativity throughout its business to deliver great production and first class content for its clients. With the brands and scale of TV, digital and social platforms available, combined with great creativity, Sky Media creates engaging cross screen content and campaigns. Sky Media has the advantage of using the skillset across the Sky estate, including Sky Sports and Sky Creative, to work with leading advertisers in numerous sectors including Automotive and FMCG. Its ambition is to grow this area further across news, sports and short form commissions.

Rachel Bristow, Director of Partnerships, Sky Media, said: “We are delighted to be joining the CMA and look forward to collaborating with like-minded companies to both celebrate and advance content marketing in all its forms.”

The CMA has current media agency members including MediaCom, MEC and iProspect and media owners including Time Inc and Immediate Media. It welcomes members across content agencies, media agencies and brands.

Clare Hill, Managing Director, CMA, said: “We’re pleased to welcome Havas Media Group, Sky Media and King Content to the CMA. All three can benefit from sharing knowledge within our structure and take advantage of our initiatives, insights and extensive network. Our growing and diverse membership reflects the new additions and I look forward to working closely with the new members and their talented teams.”

King Content is a leading global content marketing agency, with clients such as Thomson Reuters and Lenovo. It has offices across the world in London, New York, Sydney, Melbourne, Perth, Singapore and Hong Kong.

Craig Hodges, CEO, King Content, said: “We’re excited to join the CMA and look forward to building a solid partnership as we expand our presence in the UK and EMEA markets.”