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Shaken & Stirred - Influential Brand Profiling and Positioning

Event Tech Innovation: The OBSCURA

Sending shockwaves through the British event tech industry, Shoreditch based tech start-up, The London Lightbox, has hit gold with their flagship product. Taking inspiration from early Victorian film cameras, and the Cinématographe, The Obscura range has been both designed and made in England by a team of engineers, carpenters & steel workers.

But what is it? The Obscura is essentially a photo booth, without the booth. Co-owner of the business, Colin Wealleans explains, “We saw a gap in quite a big market. The photo booths we regularly see are big, clunky & difficult to maneuver boxes, which block event space & ruin venue flow. Companies & individuals choose their venue for a reason, so why clog it up?”

The Obscura itself is jam packed with tech. Open the front hatch of the main body and you’ll find a Canon DSLR camera coupled with an impressive lens, along with a studio strobe and a high end tablet to run the booth application. An imaginatively disguised professional grade printer provides a stream of high quality customised prints for users to take home.

Furthermore, it can shoot onto any background, indoors or out, and can even implement green screen technology to super-impose a ‘make believe’ scene. Socially optimized and with campaign tracking facilities at their headquarters, the team can accurately measure the impact the Obscura has on client marketing campaigns, giving the booth a full service offering.

With a stream of bookings from some huge brands, like Unilever and Google, the booth has shown it can lend itself perfectly to parties, promotional campaigns and imaginative experiential events. In fact, the booth has been used for month-long fixed promotions & 4-hour store launches alike. The versatility of both the Obscura, and the team at The London Lightbox, is unrivalled.

The Obscura is the ideal photo booth for tight spaces or quirky venues, and with its fully customizable tech, skin & prints, it truly is a photo booth redesigned.

The London Lightbox, est. 2015, is an event-tech start up, taking inspiration from history, adding tech, and providing the final result to the event market. The Obscura is the first of a series of innovative & unique products. Visit www.thelondonlightbox.com to find out more.