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Digital fashion start-up launches virtual styling app

DV Closet, a digital fashion start up, has announced the launch of its styling and personal shopper app. The DV Closet app matches users with a stylist, who offers free advice on wardrobe choices.

The company was founded in November 2015 by Danae Varangis, a young entrepreneur with a passion for style and a varied background in and around the London fashion scene.

“The point of fashion is to make you feel good, but not everyone has the budget to employ a stylist to give them advice on what works for them and what doesn’t,” says founder and COO Danae Varangis.

“What we’re doing with DV Closet is bringing styling into the digital world and making it accessible to smartphone users. No matter what taste or budget one may have, our fashionistas give solid advice and are also available for paid personal shopping sessions again, designed to suit any budget.”

The app — also titled DV Closet — is easy to use and enables users to take pictures of themselves that they can share with their friends who rate their look, or they can send it to a stylist for advice. The company employs a team of fashionistas with complementary styles that dispense free guidance as part of the service.

Users can book a personal shopping session with their favourite stylist who will accompany them to stores of their choice. The app also features blogs and news allowing users to keep up to date with the latest trends, and is already used by a diverse range of women, with the majority being between the ages of 18 and 35.

“Ultimately what we’re doing is building a fashion community, based on trust, honesty and complementary styles for stylists and users. And this is only the start. With such a strong technology platform and fashion experience, we’re aiming high and will be adding to our services, evolving our offering in line with the demands of the industry and our users,” concludes Varangis.

The app is available on the App Store in 24 countries and is free to download.